diff --git a/homeassistant/components/elgato/config_flow.py b/homeassistant/components/elgato/config_flow.py
index 687310c2c3e..624774b9bf4 100644
--- a/homeassistant/components/elgato/config_flow.py
+++ b/homeassistant/components/elgato/config_flow.py
@@ -33,7 +33,7 @@ class ElgatoFlowHandler(ConfigFlow, domain=DOMAIN):
                 user_input[CONF_HOST], user_input[CONF_PORT]
             )
         except ElgatoError:
-            return self._show_setup_form({"base": "connection_error"})
+            return self._show_setup_form({"base": "cannot_connect"})
 
         # Check if already configured
         await self.async_set_unique_id(info.serial_number)
@@ -53,14 +53,14 @@ class ElgatoFlowHandler(ConfigFlow, domain=DOMAIN):
     ) -> Dict[str, Any]:
         """Handle zeroconf discovery."""
         if user_input is None:
-            return self.async_abort(reason="connection_error")
+            return self.async_abort(reason="cannot_connect")
 
         try:
             info = await self._get_elgato_info(
                 user_input[CONF_HOST], user_input[CONF_PORT]
             )
         except ElgatoError:
-            return self.async_abort(reason="connection_error")
+            return self.async_abort(reason="cannot_connect")
 
         # Check if already configured
         await self.async_set_unique_id(info.serial_number)
@@ -92,7 +92,7 @@ class ElgatoFlowHandler(ConfigFlow, domain=DOMAIN):
                 self.context.get(CONF_HOST), self.context.get(CONF_PORT)
             )
         except ElgatoError:
-            return self.async_abort(reason="connection_error")
+            return self.async_abort(reason="cannot_connect")
 
         # Check if already configured
         await self.async_set_unique_id(info.serial_number)
diff --git a/homeassistant/components/elgato/strings.json b/homeassistant/components/elgato/strings.json
index a00bf027451..54c5f43a5da 100644
--- a/homeassistant/components/elgato/strings.json
+++ b/homeassistant/components/elgato/strings.json
@@ -15,11 +15,11 @@
       }
     },
     "error": {
-      "connection_error": "Failed to connect to Elgato Key Light device."
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     },
     "abort": {
-      "already_configured": "This Elgato Key Light device is already configured.",
-      "connection_error": "Failed to connect to Elgato Key Light device."
+      "already_configured": "[%key:common::config_flow::abort::already_configured_device%]",
+      "cannot_connect": "[%key:common::config_flow::error::cannot_connect%]"
     }
   }
-}
\ No newline at end of file
+}
diff --git a/tests/components/elgato/test_config_flow.py b/tests/components/elgato/test_config_flow.py
index e0d34aecad2..c1dfa697041 100644
--- a/tests/components/elgato/test_config_flow.py
+++ b/tests/components/elgato/test_config_flow.py
@@ -72,7 +72,7 @@ async def test_connection_error(
         data={CONF_HOST: "1.2.3.4", CONF_PORT: 9123},
     )
 
-    assert result["errors"] == {"base": "connection_error"}
+    assert result["errors"] == {"base": "cannot_connect"}
     assert result["step_id"] == "user"
     assert result["type"] == data_entry_flow.RESULT_TYPE_FORM
 
@@ -89,7 +89,7 @@ async def test_zeroconf_connection_error(
         data={"host": "1.2.3.4", "port": 9123},
     )
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
 
 
@@ -110,7 +110,7 @@ async def test_zeroconf_confirm_connection_error(
         user_input={CONF_HOST: "1.2.3.4", CONF_PORT: 9123}
     )
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
 
 
@@ -122,7 +122,7 @@ async def test_zeroconf_no_data(
     flow.hass = hass
     result = await flow.async_step_zeroconf()
 
-    assert result["reason"] == "connection_error"
+    assert result["reason"] == "cannot_connect"
     assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT