diff --git a/homeassistant/components/switchbot/binary_sensor.py b/homeassistant/components/switchbot/binary_sensor.py
index 675f3128721..00b22d9428c 100644
--- a/homeassistant/components/switchbot/binary_sensor.py
+++ b/homeassistant/components/switchbot/binary_sensor.py
@@ -20,50 +20,50 @@ PARALLEL_UPDATES = 0
 BINARY_SENSOR_TYPES: dict[str, BinarySensorEntityDescription] = {
     "calibration": BinarySensorEntityDescription(
         key="calibration",
-        name="Calibration",
+        translation_key="calibration",
         entity_category=EntityCategory.DIAGNOSTIC,
     ),
     "motion_detected": BinarySensorEntityDescription(
         key="pir_state",
-        name="Motion detected",
+        translation_key="motion",
         device_class=BinarySensorDeviceClass.MOTION,
     ),
     "contact_open": BinarySensorEntityDescription(
         key="contact_open",
-        name="Door open",
+        translation_key="door_open",
         device_class=BinarySensorDeviceClass.DOOR,
     ),
     "contact_timeout": BinarySensorEntityDescription(
         key="contact_timeout",
-        name="Door timeout",
+        translation_key="door_timeout",
         device_class=BinarySensorDeviceClass.PROBLEM,
         entity_category=EntityCategory.DIAGNOSTIC,
     ),
     "is_light": BinarySensorEntityDescription(
         key="is_light",
-        name="Light",
+        translation_key="light",
         device_class=BinarySensorDeviceClass.LIGHT,
     ),
     "door_open": BinarySensorEntityDescription(
         key="door_status",
-        name="Door status",
+        translation_key="door_open",
         device_class=BinarySensorDeviceClass.DOOR,
     ),
     "unclosed_alarm": BinarySensorEntityDescription(
         key="unclosed_alarm",
-        name="Door unclosed alarm",
+        translation_key="door_unclosed_alarm",
         entity_category=EntityCategory.DIAGNOSTIC,
         device_class=BinarySensorDeviceClass.PROBLEM,
     ),
     "unlocked_alarm": BinarySensorEntityDescription(
         key="unlocked_alarm",
-        name="Door unlocked alarm",
+        translation_key="door_unclosed_alarm",
         entity_category=EntityCategory.DIAGNOSTIC,
         device_class=BinarySensorDeviceClass.PROBLEM,
     ),
     "auto_lock_paused": BinarySensorEntityDescription(
         key="auto_lock_paused",
-        name="Door auto-lock paused",
+        translation_key="door_auto_lock_paused",
         entity_category=EntityCategory.DIAGNOSTIC,
     ),
 }
diff --git a/homeassistant/components/switchbot/sensor.py b/homeassistant/components/switchbot/sensor.py
index 3ed43790b83..b5b34bf54ec 100644
--- a/homeassistant/components/switchbot/sensor.py
+++ b/homeassistant/components/switchbot/sensor.py
@@ -28,7 +28,7 @@ PARALLEL_UPDATES = 0
 SENSOR_TYPES: dict[str, SensorEntityDescription] = {
     "rssi": SensorEntityDescription(
         key="rssi",
-        name="Bluetooth signal strength",
+        translation_key="bluetooth_signal",
         native_unit_of_measurement=SIGNAL_STRENGTH_DECIBELS_MILLIWATT,
         device_class=SensorDeviceClass.SIGNAL_STRENGTH,
         state_class=SensorStateClass.MEASUREMENT,
@@ -37,7 +37,7 @@ SENSOR_TYPES: dict[str, SensorEntityDescription] = {
     ),
     "wifi_rssi": SensorEntityDescription(
         key="wifi_rssi",
-        name="Wi-Fi signal strength",
+        translation_key="wifi_signal",
         native_unit_of_measurement=SIGNAL_STRENGTH_DECIBELS_MILLIWATT,
         device_class=SensorDeviceClass.SIGNAL_STRENGTH,
         state_class=SensorStateClass.MEASUREMENT,
@@ -46,7 +46,7 @@ SENSOR_TYPES: dict[str, SensorEntityDescription] = {
     ),
     "battery": SensorEntityDescription(
         key="battery",
-        name="Battery",
+        translation_key="battery",
         native_unit_of_measurement=PERCENTAGE,
         device_class=SensorDeviceClass.BATTERY,
         state_class=SensorStateClass.MEASUREMENT,
@@ -54,27 +54,27 @@ SENSOR_TYPES: dict[str, SensorEntityDescription] = {
     ),
     "lightLevel": SensorEntityDescription(
         key="lightLevel",
-        name="Light level",
+        translation_key="light_level",
         native_unit_of_measurement="Level",
         state_class=SensorStateClass.MEASUREMENT,
     ),
     "humidity": SensorEntityDescription(
         key="humidity",
-        name="Humidity",
+        translation_key="humidity",
         native_unit_of_measurement=PERCENTAGE,
         state_class=SensorStateClass.MEASUREMENT,
         device_class=SensorDeviceClass.HUMIDITY,
     ),
     "temperature": SensorEntityDescription(
         key="temperature",
-        name="Temperature",
+        translation_key="temperature",
         native_unit_of_measurement=UnitOfTemperature.CELSIUS,
         state_class=SensorStateClass.MEASUREMENT,
         device_class=SensorDeviceClass.TEMPERATURE,
     ),
     "power": SensorEntityDescription(
         key="power",
-        name="Power",
+        translation_key="power",
         native_unit_of_measurement=UnitOfPower.WATT,
         state_class=SensorStateClass.MEASUREMENT,
         device_class=SensorDeviceClass.POWER,
diff --git a/homeassistant/components/switchbot/strings.json b/homeassistant/components/switchbot/strings.json
index 3262ffbd7bb..74226583420 100644
--- a/homeassistant/components/switchbot/strings.json
+++ b/homeassistant/components/switchbot/strings.json
@@ -58,5 +58,56 @@
         }
       }
     }
+  },
+  "entity": {
+    "binary_sensor": {
+      "calibration": {
+        "name": "Calibration"
+      },
+      "motion": {
+        "name": "[%key:component::binary_sensor::entity_component::motion::name%]"
+      },
+      "door_open": {
+        "name": "[%key:component::binary_sensor::entity_component::door::name%]"
+      },
+      "door_timeout": {
+        "name": "Timeout"
+      },
+      "light": {
+        "name": "[%key:component::binary_sensor::entity_component::light::name%]"
+      },
+      "door_unclosed_alarm": {
+        "name": "Unclosed alarm"
+      },
+      "door_unlocked_alarm": {
+        "name": "Unlocked alarm"
+      },
+      "door_auto_lock_paused": {
+        "name": "Auto-lock paused"
+      }
+    },
+    "sensor": {
+      "bluetooth_signal": {
+        "name": "Bluetooth signal"
+      },
+      "wifi_signal": {
+        "name": "Wi-Fi signal"
+      },
+      "battery": {
+        "name": "[%key:component::sensor::entity_component::battery::name%]"
+      },
+      "light_level": {
+        "name": "Light level"
+      },
+      "humidity": {
+        "name": "[%key:component::sensor::entity_component::humidity::name%]"
+      },
+      "temperature": {
+        "name": "[%key:component::sensor::entity_component::temperature::name%]"
+      },
+      "power": {
+        "name": "[%key:component::sensor::entity_component::power::name%]"
+      }
+    }
   }
 }
diff --git a/tests/components/switchbot/test_sensor.py b/tests/components/switchbot/test_sensor.py
index 80c85cdb601..12a570d5b26 100644
--- a/tests/components/switchbot/test_sensor.py
+++ b/tests/components/switchbot/test_sensor.py
@@ -50,12 +50,10 @@ async def test_sensors(
     assert battery_sensor_attrs[ATTR_UNIT_OF_MEASUREMENT] == "%"
     assert battery_sensor_attrs[ATTR_STATE_CLASS] == "measurement"
 
-    rssi_sensor = hass.states.get("sensor.test_name_bluetooth_signal_strength")
+    rssi_sensor = hass.states.get("sensor.test_name_bluetooth_signal")
     rssi_sensor_attrs = rssi_sensor.attributes
     assert rssi_sensor.state == "-60"
-    assert (
-        rssi_sensor_attrs[ATTR_FRIENDLY_NAME] == "test-name Bluetooth signal strength"
-    )
+    assert rssi_sensor_attrs[ATTR_FRIENDLY_NAME] == "test-name Bluetooth signal"
     assert rssi_sensor_attrs[ATTR_UNIT_OF_MEASUREMENT] == "dBm"
 
     assert await hass.config_entries.async_unload(entry.entry_id)