diff --git a/homeassistant/components/esphome/entry_data.py b/homeassistant/components/esphome/entry_data.py
index 39bca5031fa..970dc296c95 100644
--- a/homeassistant/components/esphome/entry_data.py
+++ b/homeassistant/components/esphome/entry_data.py
@@ -34,6 +34,7 @@ from aioesphomeapi import (
     SwitchInfo,
     TextInfo,
     TextSensorInfo,
+    TimeInfo,
     UserService,
     build_unique_id,
 )
@@ -75,6 +76,7 @@ INFO_TYPE_TO_PLATFORM: dict[type[EntityInfo], Platform] = {
     SwitchInfo: Platform.SWITCH,
     TextInfo: Platform.TEXT,
     TextSensorInfo: Platform.SENSOR,
+    TimeInfo: Platform.TIME,
 }
 
 
diff --git a/homeassistant/components/esphome/time.py b/homeassistant/components/esphome/time.py
new file mode 100644
index 00000000000..b68decd4252
--- /dev/null
+++ b/homeassistant/components/esphome/time.py
@@ -0,0 +1,46 @@
+"""Support for esphome times."""
+from __future__ import annotations
+
+from datetime import time
+
+from aioesphomeapi import TimeInfo, TimeState
+
+from homeassistant.components.time import TimeEntity
+from homeassistant.config_entries import ConfigEntry
+from homeassistant.core import HomeAssistant
+from homeassistant.helpers.entity_platform import AddEntitiesCallback
+
+from .entity import EsphomeEntity, esphome_state_property, platform_async_setup_entry
+
+
+async def async_setup_entry(
+    hass: HomeAssistant,
+    entry: ConfigEntry,
+    async_add_entities: AddEntitiesCallback,
+) -> None:
+    """Set up esphome times based on a config entry."""
+    await platform_async_setup_entry(
+        hass,
+        entry,
+        async_add_entities,
+        info_type=TimeInfo,
+        entity_type=EsphomeTime,
+        state_type=TimeState,
+    )
+
+
+class EsphomeTime(EsphomeEntity[TimeInfo, TimeState], TimeEntity):
+    """A time implementation for esphome."""
+
+    @property
+    @esphome_state_property
+    def native_value(self) -> time | None:
+        """Return the state of the entity."""
+        state = self._state
+        if state.missing_state:
+            return None
+        return time(state.hour, state.minute, state.second)
+
+    async def async_set_value(self, value: time) -> None:
+        """Update the current time."""
+        self._client.time_command(self._key, value.hour, value.minute, value.second)
diff --git a/tests/components/esphome/test_time.py b/tests/components/esphome/test_time.py
new file mode 100644
index 00000000000..aaa18c77a47
--- /dev/null
+++ b/tests/components/esphome/test_time.py
@@ -0,0 +1,76 @@
+"""Test ESPHome times."""
+
+from unittest.mock import call
+
+from aioesphomeapi import APIClient, TimeInfo, TimeState
+
+from homeassistant.components.time import (
+    ATTR_TIME,
+    DOMAIN as TIME_DOMAIN,
+    SERVICE_SET_VALUE,
+)
+from homeassistant.const import ATTR_ENTITY_ID, STATE_UNKNOWN
+from homeassistant.core import HomeAssistant
+
+
+async def test_generic_time_entity(
+    hass: HomeAssistant,
+    mock_client: APIClient,
+    mock_generic_device_entry,
+) -> None:
+    """Test a generic time entity."""
+    entity_info = [
+        TimeInfo(
+            object_id="mytime",
+            key=1,
+            name="my time",
+            unique_id="my_time",
+        )
+    ]
+    states = [TimeState(key=1, hour=12, minute=34, second=56)]
+    user_service = []
+    await mock_generic_device_entry(
+        mock_client=mock_client,
+        entity_info=entity_info,
+        user_service=user_service,
+        states=states,
+    )
+    state = hass.states.get("time.test_mytime")
+    assert state is not None
+    assert state.state == "12:34:56"
+
+    await hass.services.async_call(
+        TIME_DOMAIN,
+        SERVICE_SET_VALUE,
+        {ATTR_ENTITY_ID: "time.test_mytime", ATTR_TIME: "01:23:45"},
+        blocking=True,
+    )
+    mock_client.time_command.assert_has_calls([call(1, 1, 23, 45)])
+    mock_client.time_command.reset_mock()
+
+
+async def test_generic_time_missing_state(
+    hass: HomeAssistant,
+    mock_client: APIClient,
+    mock_generic_device_entry,
+) -> None:
+    """Test a generic time entity with missing state."""
+    entity_info = [
+        TimeInfo(
+            object_id="mytime",
+            key=1,
+            name="my time",
+            unique_id="my_time",
+        )
+    ]
+    states = [TimeState(key=1, missing_state=True)]
+    user_service = []
+    await mock_generic_device_entry(
+        mock_client=mock_client,
+        entity_info=entity_info,
+        user_service=user_service,
+        states=states,
+    )
+    state = hass.states.get("time.test_mytime")
+    assert state is not None
+    assert state.state == STATE_UNKNOWN