diff --git a/homeassistant/components/zeroconf/__init__.py b/homeassistant/components/zeroconf/__init__.py
index e6c635dc308..5a2fc61f897 100644
--- a/homeassistant/components/zeroconf/__init__.py
+++ b/homeassistant/components/zeroconf/__init__.py
@@ -404,6 +404,7 @@ class ZeroconfDiscovery:
 
         _LOGGER.debug("Discovered new device %s %s", name, info)
         props: dict[str, str] = info.properties
+        domain = None
 
         # If we can handle it as a HomeKit discovery, we do that here.
         if service_type in HOMEKIT_TYPES and (
@@ -458,10 +459,17 @@ class ZeroconfDiscovery:
 
             matcher_domain = matcher["domain"]
             assert isinstance(matcher_domain, str)
+            context = {
+                "source": config_entries.SOURCE_ZEROCONF,
+            }
+            if domain:
+                # Domain of integration that offers alternative API to handle this device.
+                context["alternative_domain"] = domain
+
             discovery_flow.async_create_flow(
                 self.hass,
                 matcher_domain,
-                {"source": config_entries.SOURCE_ZEROCONF},
+                context,
                 info,
             )
 
diff --git a/tests/components/zeroconf/test_init.py b/tests/components/zeroconf/test_init.py
index 6bc37e10da2..0de9929fcf8 100644
--- a/tests/components/zeroconf/test_init.py
+++ b/tests/components/zeroconf/test_init.py
@@ -327,6 +327,7 @@ async def test_zeroconf_match_macaddress(hass, mock_async_zeroconf):
     assert len(mock_service_browser.mock_calls) == 1
     assert len(mock_config_flow.mock_calls) == 1
     assert mock_config_flow.mock_calls[0][1][0] == "shelly"
+    assert mock_config_flow.mock_calls[0][2]["context"] == {"source": "zeroconf"}
 
 
 async def test_zeroconf_match_manufacturer(hass, mock_async_zeroconf):
@@ -533,6 +534,10 @@ async def test_homekit_match_partial_space(hass, mock_async_zeroconf):
     # One for HKC, and one for LIFX since lifx is local polling
     assert len(mock_config_flow.mock_calls) == 2
     assert mock_config_flow.mock_calls[0][1][0] == "lifx"
+    assert mock_config_flow.mock_calls[1][2]["context"] == {
+        "source": "zeroconf",
+        "alternative_domain": "lifx",
+    }
 
 
 async def test_homekit_match_partial_dash(hass, mock_async_zeroconf):