diff --git a/homeassistant/components/samsungtv/bridge.py b/homeassistant/components/samsungtv/bridge.py
index b32ee28674d..02a36915dc6 100644
--- a/homeassistant/components/samsungtv/bridge.py
+++ b/homeassistant/components/samsungtv/bridge.py
@@ -133,6 +133,10 @@ class SamsungTVBridge(ABC):
     async def async_send_keys(self, keys: list[str]) -> None:
         """Send a list of keys to the tv."""
 
+    @abstractmethod
+    async def async_power_off(self) -> None:
+        """Send power off command to remote."""
+
     @abstractmethod
     async def async_close_remote(self) -> None:
         """Close remote object."""
@@ -269,6 +273,12 @@ class SamsungTVLegacyBridge(SamsungTVBridge):
             # Different reasons, e.g. hostname not resolveable
             pass
 
+    async def async_power_off(self) -> None:
+        """Send power off command to remote."""
+        await self.async_send_keys(["KEY_POWEROFF"])
+        # Force closing of remote session to provide instant UI feedback
+        await self.async_close_remote()
+
     async def async_close_remote(self) -> None:
         """Close remote object."""
         await self.hass.async_add_executor_job(self._close_remote)
@@ -402,12 +412,7 @@ class SamsungTVWSBridge(SamsungTVBridge):
 
     async def async_send_keys(self, keys: list[str]) -> None:
         """Send a list of keys using websocket protocol."""
-        commands: list[SamsungTVCommand] = []
-        for key in keys:
-            if key == "KEY_POWEROFF":
-                key = "KEY_POWER"
-            commands.append(SendRemoteKey.click(key))
-        await self._async_send_commands(commands)
+        await self._async_send_commands([SendRemoteKey.click(key) for key in keys])
 
     async def _async_send_commands(self, commands: list[SamsungTVCommand]) -> None:
         """Send the commands using websocket protocol."""
@@ -485,6 +490,15 @@ class SamsungTVWSBridge(SamsungTVBridge):
                     self._notify_new_token_callback()
         return self._remote
 
+    async def async_power_off(self) -> None:
+        """Send power off command to remote."""
+        if self._get_device_spec("FrameTVSupport") == "true":
+            await self._async_send_commands(SendRemoteKey.hold("KEY_POWER", 3))
+        else:
+            await self._async_send_commands([SendRemoteKey.click("KEY_POWER")])
+        # Force closing of remote session to provide instant UI feedback
+        await self.async_close_remote()
+
     async def async_close_remote(self) -> None:
         """Close remote object."""
         try:
diff --git a/homeassistant/components/samsungtv/media_player.py b/homeassistant/components/samsungtv/media_player.py
index 1f779e7b2d4..a154399725f 100644
--- a/homeassistant/components/samsungtv/media_player.py
+++ b/homeassistant/components/samsungtv/media_player.py
@@ -208,10 +208,7 @@ class SamsungTVDevice(MediaPlayerEntity):
     async def async_turn_off(self) -> None:
         """Turn off media player."""
         self._end_of_power_off = dt_util.utcnow() + SCAN_INTERVAL_PLUS_OFF_TIME
-
-        await self._async_send_keys(["KEY_POWEROFF"])
-        # Force closing of remote session to provide instant UI feedback
-        await self._bridge.async_close_remote()
+        await self._bridge.async_power_off()
 
     async def async_volume_up(self) -> None:
         """Volume up the media player."""
diff --git a/tests/components/samsungtv/test_media_player.py b/tests/components/samsungtv/test_media_player.py
index 71d114c9b5b..bc693918b5f 100644
--- a/tests/components/samsungtv/test_media_player.py
+++ b/tests/components/samsungtv/test_media_player.py
@@ -7,6 +7,7 @@ from unittest.mock import DEFAULT as DEFAULT_MOCK, AsyncMock, Mock, call, patch
 import pytest
 from samsungctl import exceptions
 from samsungtvws.async_remote import SamsungTVWSAsyncRemote
+from samsungtvws.command import SamsungTVSleepCommand
 from samsungtvws.exceptions import ConnectionFailure, HttpApiError
 from samsungtvws.remote import ChannelEmitCommand, SendRemoteKey
 from websockets.exceptions import WebSocketException
@@ -63,7 +64,7 @@ from homeassistant.helpers.typing import ConfigType
 from homeassistant.setup import async_setup_component
 import homeassistant.util.dt as dt_util
 
-from .const import SAMPLE_APP_LIST
+from .const import SAMPLE_APP_LIST, SAMPLE_DEVICE_INFO_FRAME
 
 from tests.common import MockConfigEntry, async_fire_time_changed
 
@@ -660,6 +661,37 @@ async def test_turn_off_websocket(
     remotews.send_command.assert_not_called()
 
 
+async def test_turn_off_websocket_frame(
+    hass: HomeAssistant, remotews: Mock, rest_api: Mock
+) -> None:
+    """Test for turn_off."""
+    rest_api.rest_device_info.return_value = SAMPLE_DEVICE_INFO_FRAME
+    with patch(
+        "homeassistant.components.samsungtv.bridge.Remote",
+        side_effect=[OSError("Boom"), DEFAULT_MOCK],
+    ):
+        await setup_samsungtv(hass, MOCK_CONFIGWS)
+
+    remotews.send_command.reset_mock()
+
+    assert await hass.services.async_call(
+        DOMAIN, SERVICE_TURN_OFF, {ATTR_ENTITY_ID: ENTITY_ID}, True
+    )
+    # key called
+    assert remotews.send_command.call_count == 3
+    command = remotews.send_command.call_args_list[0].args[0]
+    assert isinstance(command, SendRemoteKey)
+    assert command.params["Cmd"] == "Press"
+    assert command.params["DataOfCmd"] == "KEY_POWER"
+    command = remotews.send_command.call_args_list[1].args[0]
+    assert isinstance(command, SamsungTVSleepCommand)
+    assert command.delay == 3
+    command = remotews.send_command.call_args_list[2].args[0]
+    assert isinstance(command, SendRemoteKey)
+    assert command.params["Cmd"] == "Release"
+    assert command.params["DataOfCmd"] == "KEY_POWER"
+
+
 async def test_turn_off_legacy(hass: HomeAssistant, remote: Mock) -> None:
     """Test for turn_off."""
     await setup_samsungtv(hass, MOCK_CONFIG_NOTURNON)