diff --git a/homeassistant/components/notify/__init__.py b/homeassistant/components/notify/__init__.py
index 51d5e348d5e..016c1aa9e89 100644
--- a/homeassistant/components/notify/__init__.py
+++ b/homeassistant/components/notify/__init__.py
@@ -6,6 +6,7 @@ from typing import Any, Dict, Optional
 
 import voluptuous as vol
 
+import homeassistant.components.persistent_notification as pn
 from homeassistant.const import CONF_NAME, CONF_PLATFORM
 from homeassistant.core import ServiceCall
 from homeassistant.exceptions import HomeAssistantError
@@ -36,6 +37,7 @@ ATTR_TITLE_DEFAULT = "Home Assistant"
 DOMAIN = "notify"
 
 SERVICE_NOTIFY = "notify"
+SERVICE_PERSISTENT_NOTIFICATION = "persistent_notification"
 
 NOTIFY_SERVICES = "notify_services"
 
@@ -53,6 +55,13 @@ NOTIFY_SERVICE_SCHEMA = vol.Schema(
     }
 )
 
+PERSISTENT_NOTIFICATION_SERVICE_SCHEMA = vol.Schema(
+    {
+        vol.Required(ATTR_MESSAGE): cv.template,
+        vol.Optional(ATTR_TITLE): cv.template,
+    }
+)
+
 
 @bind_hass
 async def async_reload(hass: HomeAssistantType, integration_name: str) -> None:
@@ -215,6 +224,22 @@ async def async_setup(hass, config):
     """Set up the notify services."""
     hass.data.setdefault(NOTIFY_SERVICES, {})
 
+    async def persistent_notification(service: ServiceCall) -> None:
+        """Send notification via the built-in persistsent_notify integration."""
+        payload = {}
+        message = service.data[ATTR_MESSAGE]
+        message.hass = hass
+        payload[ATTR_MESSAGE] = message.async_render()
+
+        title = service.data.get(ATTR_TITLE)
+        if title:
+            title.hass = hass
+            payload[ATTR_TITLE] = title.async_render()
+
+        await hass.services.async_call(
+            pn.DOMAIN, pn.SERVICE_CREATE, payload, blocking=True
+        )
+
     async def async_setup_platform(
         integration_name, p_config=None, discovery_info=None
     ):
@@ -274,6 +299,13 @@ async def async_setup(hass, config):
 
         return True
 
+    hass.services.async_register(
+        DOMAIN,
+        SERVICE_PERSISTENT_NOTIFICATION,
+        persistent_notification,
+        schema=PERSISTENT_NOTIFICATION_SERVICE_SCHEMA,
+    )
+
     setup_tasks = [
         async_setup_platform(integration_name, p_config)
         for integration_name, p_config in config_per_platform(config, DOMAIN)
diff --git a/homeassistant/components/notify/services.yaml b/homeassistant/components/notify/services.yaml
index e80c7c85677..8c75c94e34a 100644
--- a/homeassistant/components/notify/services.yaml
+++ b/homeassistant/components/notify/services.yaml
@@ -16,6 +16,16 @@ notify:
       description: Extended information for notification. Optional depending on the platform.
       example: platform specific
 
+persistent_notification:
+  description: Sends a notification to the visible in the front-end.
+  fields:
+    message:
+      description: Message body of the notification.
+      example: The garage door has been open for 10 minutes.
+    title:
+      description: Optional title for your notification.
+      example: "Your Garage Door Friend"
+
 apns_register:
   description: Registers a device to receive push notifications.
   fields:
diff --git a/tests/components/notify/test_persistent_notification.py b/tests/components/notify/test_persistent_notification.py
new file mode 100644
index 00000000000..957e354ff75
--- /dev/null
+++ b/tests/components/notify/test_persistent_notification.py
@@ -0,0 +1,25 @@
+"""The tests for the notify.persistent_notification service."""
+from homeassistant.components import notify
+import homeassistant.components.persistent_notification as pn
+from homeassistant.core import HomeAssistant
+from homeassistant.setup import async_setup_component
+
+
+async def test_async_send_message(hass: HomeAssistant):
+    """Test sending a message to notify.persistent_notification service."""
+    await async_setup_component(hass, pn.DOMAIN, {"core": {}})
+    await async_setup_component(hass, notify.DOMAIN, {})
+    await hass.async_block_till_done()
+
+    message = {"message": "Hello", "title": "Test notification"}
+    await hass.services.async_call(
+        notify.DOMAIN, notify.SERVICE_PERSISTENT_NOTIFICATION, message
+    )
+    await hass.async_block_till_done()
+
+    entity_ids = hass.states.async_entity_ids(pn.DOMAIN)
+    assert len(entity_ids) == 1
+
+    state = hass.states.get(entity_ids[0])
+    assert state.attributes.get("message") == "Hello"
+    assert state.attributes.get("title") == "Test notification"