diff --git a/homeassistant/components/assist_satellite/intent.py b/homeassistant/components/assist_satellite/intent.py
new file mode 100644
index 00000000000..75396cf138f
--- /dev/null
+++ b/homeassistant/components/assist_satellite/intent.py
@@ -0,0 +1,69 @@
+"""Assist Satellite intents."""
+
+import voluptuous as vol
+
+from homeassistant.core import HomeAssistant
+from homeassistant.helpers import entity_registry as er, intent
+
+from .const import DOMAIN, AssistSatelliteEntityFeature
+
+
+async def async_setup_intents(hass: HomeAssistant) -> None:
+    """Set up the intents."""
+    intent.async_register(hass, BroadcastIntentHandler())
+
+
+class BroadcastIntentHandler(intent.IntentHandler):
+    """Broadcast a message."""
+
+    intent_type = intent.INTENT_BROADCAST
+    description = "Broadcast a message through the home"
+
+    @property
+    def slot_schema(self) -> dict | None:
+        """Return a slot schema."""
+        return {vol.Required("message"): str}
+
+    async def async_handle(self, intent_obj: intent.Intent) -> intent.IntentResponse:
+        """Broadcast a message."""
+        hass = intent_obj.hass
+        ent_reg = er.async_get(hass)
+
+        # Find all assist satellite entities that are not the one invoking the intent
+        entities = {
+            entity: entry
+            for entity in hass.states.async_entity_ids(DOMAIN)
+            if (entry := ent_reg.async_get(entity))
+            and entry.supported_features & AssistSatelliteEntityFeature.ANNOUNCE
+        }
+
+        if intent_obj.device_id:
+            entities = {
+                entity: entry
+                for entity, entry in entities.items()
+                if entry.device_id != intent_obj.device_id
+            }
+
+        await hass.services.async_call(
+            DOMAIN,
+            "announce",
+            {"message": intent_obj.slots["message"]["value"]},
+            blocking=True,
+            context=intent_obj.context,
+            target={"entity_id": list(entities)},
+        )
+
+        response = intent_obj.create_response()
+        response.async_set_speech("Done")
+        response.response_type = intent.IntentResponseType.ACTION_DONE
+        response.async_set_results(
+            success_results=[
+                intent.IntentResponseTarget(
+                    type=intent.IntentResponseTargetType.ENTITY,
+                    id=entity,
+                    name=state.name if (state := hass.states.get(entity)) else entity,
+                )
+                for entity in entities
+            ]
+        )
+        return response
diff --git a/homeassistant/helpers/intent.py b/homeassistant/helpers/intent.py
index 468539f5a9d..5fa0da96dc1 100644
--- a/homeassistant/helpers/intent.py
+++ b/homeassistant/helpers/intent.py
@@ -58,6 +58,7 @@ INTENT_TIMER_STATUS = "HassTimerStatus"
 INTENT_GET_CURRENT_DATE = "HassGetCurrentDate"
 INTENT_GET_CURRENT_TIME = "HassGetCurrentTime"
 INTENT_RESPOND = "HassRespond"
+INTENT_BROADCAST = "HassBroadcast"
 
 SLOT_SCHEMA = vol.Schema({}, extra=vol.ALLOW_EXTRA)
 
diff --git a/tests/components/assist_satellite/conftest.py b/tests/components/assist_satellite/conftest.py
index 9e9bfd959e6..d75cbd072e0 100644
--- a/tests/components/assist_satellite/conftest.py
+++ b/tests/components/assist_satellite/conftest.py
@@ -16,7 +16,9 @@ from homeassistant.components.assist_satellite import (
 )
 from homeassistant.config_entries import ConfigEntry, ConfigFlow
 from homeassistant.core import HomeAssistant, callback
+from homeassistant.helpers.entity import DeviceInfo
 from homeassistant.setup import async_setup_component
+from homeassistant.util.ulid import ulid_hex
 
 from tests.common import (
     MockConfigEntry,
@@ -38,11 +40,17 @@ def mock_tts(mock_tts_cache_dir: pathlib.Path) -> None:
 class MockAssistSatellite(AssistSatelliteEntity):
     """Mock Assist Satellite Entity."""
 
-    _attr_name = "Test Entity"
-    _attr_supported_features = AssistSatelliteEntityFeature.ANNOUNCE
-
-    def __init__(self) -> None:
+    def __init__(self, name: str, features: AssistSatelliteEntityFeature) -> None:
         """Initialize the mock entity."""
+        self._attr_unique_id = ulid_hex()
+        self._attr_device_info = DeviceInfo(
+            {
+                "name": name,
+                "identifiers": {(TEST_DOMAIN, self._attr_unique_id)},
+            }
+        )
+        self._attr_name = name
+        self._attr_supported_features = features
         self.events = []
         self.announcements: list[AssistSatelliteAnnouncement] = []
         self.config = AssistSatelliteConfiguration(
@@ -83,7 +91,19 @@ class MockAssistSatellite(AssistSatelliteEntity):
 @pytest.fixture
 def entity() -> MockAssistSatellite:
     """Mock Assist Satellite Entity."""
-    return MockAssistSatellite()
+    return MockAssistSatellite("Test Entity", AssistSatelliteEntityFeature.ANNOUNCE)
+
+
+@pytest.fixture
+def entity2() -> MockAssistSatellite:
+    """Mock a second Assist Satellite Entity."""
+    return MockAssistSatellite("Test Entity 2", AssistSatelliteEntityFeature.ANNOUNCE)
+
+
+@pytest.fixture
+def entity_no_features() -> MockAssistSatellite:
+    """Mock a third Assist Satellite Entity."""
+    return MockAssistSatellite("Test Entity No features", 0)
 
 
 @pytest.fixture
@@ -99,6 +119,8 @@ async def init_components(
     hass: HomeAssistant,
     config_entry: ConfigEntry,
     entity: MockAssistSatellite,
+    entity2: MockAssistSatellite,
+    entity_no_features: MockAssistSatellite,
 ) -> None:
     """Initialize components."""
     assert await async_setup_component(hass, "homeassistant", {})
@@ -125,7 +147,9 @@ async def init_components(
             async_unload_entry=async_unload_entry_init,
         ),
     )
-    setup_test_component_platform(hass, AS_DOMAIN, [entity], from_config_entry=True)
+    setup_test_component_platform(
+        hass, AS_DOMAIN, [entity, entity2, entity_no_features], from_config_entry=True
+    )
     mock_platform(hass, f"{TEST_DOMAIN}.config_flow", Mock())
 
     with mock_config_flow(TEST_DOMAIN, ConfigFlow):
diff --git a/tests/components/assist_satellite/test_entity.py b/tests/components/assist_satellite/test_entity.py
index 884ba36782c..0961c7dfbca 100644
--- a/tests/components/assist_satellite/test_entity.py
+++ b/tests/components/assist_satellite/test_entity.py
@@ -63,7 +63,7 @@ async def test_entity_state(
     )
     assert kwargs["stt_stream"] is audio_stream
     assert kwargs["pipeline_id"] is None
-    assert kwargs["device_id"] is None
+    assert kwargs["device_id"] is entity.device_entry.id
     assert kwargs["tts_audio_output"] is None
     assert kwargs["wake_word_phrase"] is None
     assert kwargs["audio_settings"] == AudioSettings(
diff --git a/tests/components/assist_satellite/test_intent.py b/tests/components/assist_satellite/test_intent.py
new file mode 100644
index 00000000000..27107c7d2e9
--- /dev/null
+++ b/tests/components/assist_satellite/test_intent.py
@@ -0,0 +1,110 @@
+"""Test assist satellite intents."""
+
+from unittest.mock import patch
+
+import pytest
+
+from homeassistant.components.media_source import PlayMedia
+from homeassistant.config_entries import ConfigEntry
+from homeassistant.core import HomeAssistant
+from homeassistant.helpers import intent
+
+from .conftest import MockAssistSatellite
+
+
+@pytest.fixture
+def mock_tts():
+    """Mock TTS service."""
+    with (
+        patch(
+            "homeassistant.components.assist_satellite.entity.tts_generate_media_source_id",
+            return_value="media-source://bla",
+        ),
+        patch(
+            "homeassistant.components.media_source.async_resolve_media",
+            return_value=PlayMedia(
+                url="https://www.home-assistant.io/resolved.mp3",
+                mime_type="audio/mp3",
+            ),
+        ),
+    ):
+        yield
+
+
+async def test_broadcast_intent(
+    hass: HomeAssistant,
+    init_components: ConfigEntry,
+    entity: MockAssistSatellite,
+    entity2: MockAssistSatellite,
+    entity_no_features: MockAssistSatellite,
+    mock_tts: None,
+) -> None:
+    """Test we can invoke a broadcast intent."""
+
+    result = await intent.async_handle(
+        hass, "test", intent.INTENT_BROADCAST, {"message": {"value": "Hello"}}
+    )
+
+    assert result.as_dict() == {
+        "card": {},
+        "data": {
+            "failed": [],
+            "success": [
+                {
+                    "id": "assist_satellite.test_entity",
+                    "name": "Test Entity",
+                    "type": intent.IntentResponseTargetType.ENTITY,
+                },
+                {
+                    "id": "assist_satellite.test_entity_2",
+                    "name": "Test Entity 2",
+                    "type": intent.IntentResponseTargetType.ENTITY,
+                },
+            ],
+            "targets": [],
+        },
+        "language": "en",
+        "response_type": "action_done",
+        "speech": {
+            "plain": {
+                "extra_data": None,
+                "speech": "Done",
+            }
+        },
+    }
+    assert len(entity.announcements) == 1
+    assert len(entity2.announcements) == 1
+    assert len(entity_no_features.announcements) == 0
+
+    result = await intent.async_handle(
+        hass,
+        "test",
+        intent.INTENT_BROADCAST,
+        {"message": {"value": "Hello"}},
+        device_id=entity.device_entry.id,
+    )
+    # Broadcast doesn't targets device that triggered it.
+    assert result.as_dict() == {
+        "card": {},
+        "data": {
+            "failed": [],
+            "success": [
+                {
+                    "id": "assist_satellite.test_entity_2",
+                    "name": "Test Entity 2",
+                    "type": intent.IntentResponseTargetType.ENTITY,
+                },
+            ],
+            "targets": [],
+        },
+        "language": "en",
+        "response_type": "action_done",
+        "speech": {
+            "plain": {
+                "extra_data": None,
+                "speech": "Done",
+            }
+        },
+    }
+    assert len(entity.announcements) == 1
+    assert len(entity2.announcements) == 2