diff --git a/homeassistant/components/nyt_games/entity.py b/homeassistant/components/nyt_games/entity.py
index eef1424d50b..ba4234ab48b 100644
--- a/homeassistant/components/nyt_games/entity.py
+++ b/homeassistant/components/nyt_games/entity.py
@@ -1,6 +1,6 @@
 """Base class for NYT Games entities."""
 
-from homeassistant.helpers.device_registry import DeviceInfo
+from homeassistant.helpers.device_registry import DeviceEntryType, DeviceInfo
 from homeassistant.helpers.update_coordinator import CoordinatorEntity
 
 from .const import DOMAIN
@@ -19,5 +19,6 @@ class NYTGamesEntity(CoordinatorEntity[NYTGamesCoordinator]):
         assert unique_id is not None
         self._attr_device_info = DeviceInfo(
             identifiers={(DOMAIN, unique_id)},
+            entry_type=DeviceEntryType.SERVICE,
             manufacturer="New York Times",
         )
diff --git a/tests/components/nyt_games/snapshots/test_init.ambr b/tests/components/nyt_games/snapshots/test_init.ambr
index 10a44f5d150..60759f25baf 100644
--- a/tests/components/nyt_games/snapshots/test_init.ambr
+++ b/tests/components/nyt_games/snapshots/test_init.ambr
@@ -7,7 +7,7 @@
     'connections': set({
     }),
     'disabled_by': None,
-    'entry_type': None,
+    'entry_type': <DeviceEntryType.SERVICE: 'service'>,
     'hw_version': None,
     'id': <ANY>,
     'identifiers': set({