diff --git a/homeassistant/components/lamarzocco/config_flow.py b/homeassistant/components/lamarzocco/config_flow.py
index 04e705edbdc..b81fc8f9e4b 100644
--- a/homeassistant/components/lamarzocco/config_flow.py
+++ b/homeassistant/components/lamarzocco/config_flow.py
@@ -125,6 +125,12 @@ class LmConfigFlow(ConfigFlow, domain=DOMAIN):
                 self._config = data
                 return await self.async_step_machine_selection()
 
+        placeholders: dict[str, str] | None = None
+        if self._discovered:
+            self.context["title_placeholders"] = placeholders = {
+                CONF_NAME: self._discovered[CONF_MACHINE]
+            }
+
         return self.async_show_form(
             step_id="user",
             data_schema=vol.Schema(
@@ -134,6 +140,7 @@ class LmConfigFlow(ConfigFlow, domain=DOMAIN):
                 }
             ),
             errors=errors,
+            description_placeholders=placeholders,
         )
 
     async def async_step_machine_selection(
diff --git a/homeassistant/components/lamarzocco/strings.json b/homeassistant/components/lamarzocco/strings.json
index f9621d7cd3b..e0e2ba105f2 100644
--- a/homeassistant/components/lamarzocco/strings.json
+++ b/homeassistant/components/lamarzocco/strings.json
@@ -1,6 +1,5 @@
 {
   "config": {
-    "flow_title": "La Marzocco Espresso {host}",
     "abort": {
       "reauth_successful": "[%key:common::config_flow::abort::reauth_successful%]",
       "reconfigure_successful": "[%key:common::config_flow::abort::reconfigure_successful%]",