diff --git a/homeassistant/components/generic/config_flow.py b/homeassistant/components/generic/config_flow.py
index 5c61966808d..c5c645264d6 100644
--- a/homeassistant/components/generic/config_flow.py
+++ b/homeassistant/components/generic/config_flow.py
@@ -57,7 +57,7 @@ DEFAULT_DATA = {
     CONF_VERIFY_SSL: True,
 }
 
-SUPPORTED_IMAGE_TYPES = ["png", "jpeg", "svg+xml"]
+SUPPORTED_IMAGE_TYPES = {"png", "jpeg", "gif", "svg+xml"}
 
 
 def build_schema(
diff --git a/tests/components/generic/conftest.py b/tests/components/generic/conftest.py
index 63f7a87cba0..9daa3574e6e 100644
--- a/tests/components/generic/conftest.py
+++ b/tests/components/generic/conftest.py
@@ -36,12 +36,26 @@ def fakeimgbytes_svg():
     )
 
 
+@pytest.fixture(scope="package")
+def fakeimgbytes_gif():
+    """Fake image in RAM for testing."""
+    buf = BytesIO()  # fake image in ram for testing.
+    Image.new("RGB", (1, 1)).save(buf, format="gif")
+    yield bytes(buf.getbuffer())
+
+
 @pytest.fixture
 def fakeimg_png(fakeimgbytes_png):
     """Set up respx to respond to test url with fake image bytes."""
     respx.get("http://127.0.0.1/testurl/1").respond(stream=fakeimgbytes_png)
 
 
+@pytest.fixture
+def fakeimg_gif(fakeimgbytes_gif):
+    """Set up respx to respond to test url with fake image bytes."""
+    respx.get("http://127.0.0.1/testurl/1").respond(stream=fakeimgbytes_gif)
+
+
 @pytest.fixture(scope="package")
 def mock_av_open():
     """Fake container object with .streams.video[0] != None."""
diff --git a/tests/components/generic/test_config_flow.py b/tests/components/generic/test_config_flow.py
index b3811f61acc..7849e54c747 100644
--- a/tests/components/generic/test_config_flow.py
+++ b/tests/components/generic/test_config_flow.py
@@ -110,12 +110,24 @@ async def test_form_only_stillimage(hass, fakeimg_png, user_flow):
     assert respx.calls.call_count == 1
 
 
+@respx.mock
+async def test_form_only_stillimage_gif(hass, fakeimg_gif, user_flow):
+    """Test we complete ok if the user wants a gif."""
+    data = TESTDATA.copy()
+    data.pop(CONF_STREAM_SOURCE)
+    result2 = await hass.config_entries.flow.async_configure(
+        user_flow["flow_id"],
+        data,
+    )
+    assert result2["type"] == data_entry_flow.RESULT_TYPE_CREATE_ENTRY
+    assert result2["options"][CONF_CONTENT_TYPE] == "image/gif"
+
+
 @respx.mock
 async def test_form_only_svg_whitespace(hass, fakeimgbytes_svg, user_flow):
     """Test we complete ok if svg starts with whitespace, issue #68889."""
     fakeimgbytes_wspace_svg = bytes("  \n ", encoding="utf-8") + fakeimgbytes_svg
     respx.get("http://127.0.0.1/testurl/1").respond(stream=fakeimgbytes_wspace_svg)
-
     data = TESTDATA.copy()
     data.pop(CONF_STREAM_SOURCE)
     result2 = await hass.config_entries.flow.async_configure(