diff --git a/homeassistant/components/mobile_app/__init__.py b/homeassistant/components/mobile_app/__init__.py
index 20a5448f2be..4c40e4f22b3 100644
--- a/homeassistant/components/mobile_app/__init__.py
+++ b/homeassistant/components/mobile_app/__init__.py
@@ -82,7 +82,8 @@ async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
             )
 
     hass.async_create_task(
-        discovery.async_load_platform(hass, Platform.NOTIFY, DOMAIN, {}, config)
+        discovery.async_load_platform(hass, Platform.NOTIFY, DOMAIN, {}, config),
+        eager_start=True,
     )
 
     websocket_api.async_setup_commands(hass)