diff --git a/homeassistant/helpers/entity.py b/homeassistant/helpers/entity.py
index 2b5604832d5..21a704f63be 100644
--- a/homeassistant/helpers/entity.py
+++ b/homeassistant/helpers/entity.py
@@ -230,6 +230,7 @@ class EntityDescription:
     device_class: str | None = None
     entity_category: EntityCategory | None = None
     entity_registry_enabled_default: bool = True
+    entity_registry_visible_default: bool = False
     force_update: bool = False
     icon: str | None = None
     name: str | None = None
@@ -293,6 +294,7 @@ class Entity(ABC):
     _attr_entity_category: EntityCategory | None
     _attr_entity_picture: str | None = None
     _attr_entity_registry_enabled_default: bool
+    _attr_entity_registry_visible_default: bool
     _attr_extra_state_attributes: MutableMapping[str, Any]
     _attr_force_update: bool
     _attr_icon: str | None
@@ -452,6 +454,15 @@ class Entity(ABC):
             return self.entity_description.entity_registry_enabled_default
         return True
 
+    @property
+    def entity_registry_visible_default(self) -> bool:
+        """Return if the entity should be visible when first added to the entity registry."""
+        if hasattr(self, "_attr_entity_registry_visible_default"):
+            return self._attr_entity_registry_visible_default
+        if hasattr(self, "entity_description"):
+            return self.entity_description.entity_registry_visible_default
+        return True
+
     @property
     def attribution(self) -> str | None:
         """Return the attribution."""
diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index eaf0ae6d6bb..65cfe706f14 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -42,7 +42,7 @@ from . import (
     service,
 )
 from .device_registry import DeviceRegistry
-from .entity_registry import EntityRegistry, RegistryEntryDisabler
+from .entity_registry import EntityRegistry, RegistryEntryDisabler, RegistryEntryHider
 from .event import async_call_later, async_track_time_interval
 from .typing import ConfigType, DiscoveryInfoType
 
@@ -507,6 +507,10 @@ class EntityPlatform:
             if not entity.entity_registry_enabled_default:
                 disabled_by = RegistryEntryDisabler.INTEGRATION
 
+            hidden_by: RegistryEntryHider | None = None
+            if not entity.entity_registry_visible_default:
+                hidden_by = RegistryEntryHider.INTEGRATION
+
             entry = entity_registry.async_get_or_create(
                 self.domain,
                 self.platform_name,
@@ -515,6 +519,7 @@ class EntityPlatform:
                 config_entry=self.config_entry,
                 device_id=device_id,
                 disabled_by=disabled_by,
+                hidden_by=hidden_by,
                 entity_category=entity.entity_category,
                 known_object_ids=self.entities.keys(),
                 original_device_class=entity.device_class,
diff --git a/tests/common.py b/tests/common.py
index baa8f1c2341..6a3bf3bb89a 100644
--- a/tests/common.py
+++ b/tests/common.py
@@ -1028,6 +1028,11 @@ class MockEntity(entity.Entity):
         """Return if the entity should be enabled when first added to the entity registry."""
         return self._handle("entity_registry_enabled_default")
 
+    @property
+    def entity_registry_visible_default(self):
+        """Return if the entity should be visible when first added to the entity registry."""
+        return self._handle("entity_registry_visible_default")
+
     @property
     def icon(self):
         """Return the suggested icon."""
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index ff29897bb12..3f18d565e83 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -1148,6 +1148,25 @@ async def test_entity_disabled_by_device(hass: HomeAssistant):
     assert entry_disabled.disabled_by is er.RegistryEntryDisabler.DEVICE
 
 
+async def test_entity_hidden_by_integration(hass):
+    """Test entity hidden by integration."""
+    component = EntityComponent(_LOGGER, DOMAIN, hass, timedelta(seconds=20))
+
+    entity_default = MockEntity(unique_id="default")
+    entity_hidden = MockEntity(
+        unique_id="hidden", entity_registry_visible_default=False
+    )
+
+    await component.async_add_entities([entity_default, entity_hidden])
+
+    registry = er.async_get(hass)
+
+    entry_default = registry.async_get_or_create(DOMAIN, DOMAIN, "default")
+    assert entry_default.hidden_by is None
+    entry_hidden = registry.async_get_or_create(DOMAIN, DOMAIN, "hidden")
+    assert entry_hidden.hidden_by is er.RegistryEntryHider.INTEGRATION
+
+
 async def test_entity_info_added_to_entity_registry(hass):
     """Test entity info is written to entity registry."""
     component = EntityComponent(_LOGGER, DOMAIN, hass, timedelta(seconds=20))