diff --git a/homeassistant/components/sleepiq/config_flow.py b/homeassistant/components/sleepiq/config_flow.py
index dffb30f39d7..47e08fdfd5b 100644
--- a/homeassistant/components/sleepiq/config_flow.py
+++ b/homeassistant/components/sleepiq/config_flow.py
@@ -1,6 +1,7 @@
 """Config flow to configure SleepIQ component."""
 from __future__ import annotations
 
+import logging
 from typing import Any
 
 from asyncsleepiq import AsyncSleepIQ, SleepIQLoginException, SleepIQTimeoutException
@@ -14,6 +15,8 @@ from homeassistant.helpers.aiohttp_client import async_get_clientsession
 
 from .const import DOMAIN
 
+_LOGGER = logging.getLogger(__name__)
+
 
 class SleepIQFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
     """Handle a SleepIQ config flow."""
@@ -28,6 +31,10 @@ class SleepIQFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
         await self.async_set_unique_id(import_config[CONF_USERNAME].lower())
         self._abort_if_unique_id_configured()
 
+        if error := await try_connection(self.hass, import_config):
+            _LOGGER.error("Could not authenticate with SleepIQ server: %s", error)
+            return self.async_abort(reason=error)
+
         return self.async_create_entry(
             title=import_config[CONF_USERNAME], data=import_config
         )
@@ -43,26 +50,23 @@ class SleepIQFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
             await self.async_set_unique_id(user_input[CONF_USERNAME].lower())
             self._abort_if_unique_id_configured()
 
-            try:
-                await try_connection(self.hass, user_input)
-            except SleepIQLoginException:
-                errors["base"] = "invalid_auth"
-            except SleepIQTimeoutException:
-                errors["base"] = "cannot_connect"
+            if error := await try_connection(self.hass, user_input):
+                errors["base"] = error
             else:
                 return self.async_create_entry(
                     title=user_input[CONF_USERNAME], data=user_input
                 )
 
+        else:
+            user_input = {}
+
         return self.async_show_form(
             step_id="user",
             data_schema=vol.Schema(
                 {
                     vol.Required(
                         CONF_USERNAME,
-                        default=user_input.get(CONF_USERNAME)
-                        if user_input is not None
-                        else "",
+                        default=user_input.get(CONF_USERNAME),
                     ): str,
                     vol.Required(CONF_PASSWORD): str,
                 }
@@ -72,10 +76,17 @@ class SleepIQFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
         )
 
 
-async def try_connection(hass: HomeAssistant, user_input: dict[str, Any]) -> None:
+async def try_connection(hass: HomeAssistant, user_input: dict[str, Any]) -> str | None:
     """Test if the given credentials can successfully login to SleepIQ."""
 
     client_session = async_get_clientsession(hass)
 
     gateway = AsyncSleepIQ(client_session=client_session)
-    await gateway.login(user_input[CONF_USERNAME], user_input[CONF_PASSWORD])
+    try:
+        await gateway.login(user_input[CONF_USERNAME], user_input[CONF_PASSWORD])
+    except SleepIQLoginException:
+        return "invalid_auth"
+    except SleepIQTimeoutException:
+        return "cannot_connect"
+
+    return None
diff --git a/tests/components/sleepiq/test_config_flow.py b/tests/components/sleepiq/test_config_flow.py
index b2554ea968e..516a783f302 100644
--- a/tests/components/sleepiq/test_config_flow.py
+++ b/tests/components/sleepiq/test_config_flow.py
@@ -2,6 +2,7 @@
 from unittest.mock import patch
 
 from asyncsleepiq import SleepIQLoginException, SleepIQTimeoutException
+import pytest
 
 from homeassistant import config_entries, data_entry_flow, setup
 from homeassistant.components.sleepiq.const import DOMAIN
@@ -26,6 +27,21 @@ async def test_import(hass: HomeAssistant) -> None:
     assert entry.data[CONF_PASSWORD] == SLEEPIQ_CONFIG[CONF_PASSWORD]
 
 
+@pytest.mark.parametrize(
+    "side_effect", [SleepIQLoginException, SleepIQTimeoutException]
+)
+async def test_import_failure(hass: HomeAssistant, side_effect) -> None:
+    """Test that we won't import a config entry on login failure."""
+    with patch(
+        "asyncsleepiq.AsyncSleepIQ.login",
+        side_effect=side_effect,
+    ):
+        assert await setup.async_setup_component(hass, DOMAIN, {DOMAIN: SLEEPIQ_CONFIG})
+        await hass.async_block_till_done()
+
+    assert len(hass.config_entries.async_entries(DOMAIN)) == 0
+
+
 async def test_show_set_form(hass: HomeAssistant) -> None:
     """Test that the setup form is served."""
     with patch("asyncsleepiq.AsyncSleepIQ.login"):
@@ -37,11 +53,18 @@ async def test_show_set_form(hass: HomeAssistant) -> None:
         assert result["step_id"] == "user"
 
 
-async def test_login_invalid_auth(hass: HomeAssistant) -> None:
-    """Test we show user form with appropriate error on login failure."""
+@pytest.mark.parametrize(
+    "side_effect,error",
+    [
+        (SleepIQLoginException, "invalid_auth"),
+        (SleepIQTimeoutException, "cannot_connect"),
+    ],
+)
+async def test_login_failure(hass: HomeAssistant, side_effect, error) -> None:
+    """Test that we show user form with appropriate error on login failure."""
     with patch(
         "asyncsleepiq.AsyncSleepIQ.login",
-        side_effect=SleepIQLoginException,
+        side_effect=side_effect,
     ):
         result = await hass.config_entries.flow.async_init(
             DOMAIN, context={"source": config_entries.SOURCE_USER}, data=SLEEPIQ_CONFIG
@@ -49,22 +72,7 @@ async def test_login_invalid_auth(hass: HomeAssistant) -> None:
 
         assert result["type"] == data_entry_flow.RESULT_TYPE_FORM
         assert result["step_id"] == "user"
-        assert result["errors"] == {"base": "invalid_auth"}
-
-
-async def test_login_cannot_connect(hass: HomeAssistant) -> None:
-    """Test we show user form with appropriate error on login failure."""
-    with patch(
-        "asyncsleepiq.AsyncSleepIQ.login",
-        side_effect=SleepIQTimeoutException,
-    ):
-        result = await hass.config_entries.flow.async_init(
-            DOMAIN, context={"source": config_entries.SOURCE_USER}, data=SLEEPIQ_CONFIG
-        )
-
-        assert result["type"] == data_entry_flow.RESULT_TYPE_FORM
-        assert result["step_id"] == "user"
-        assert result["errors"] == {"base": "cannot_connect"}
+        assert result["errors"] == {"base": error}
 
 
 async def test_success(hass: HomeAssistant) -> None: