diff --git a/homeassistant/components/time_date/const.py b/homeassistant/components/time_date/const.py
new file mode 100644
index 00000000000..4d0ff354a6c
--- /dev/null
+++ b/homeassistant/components/time_date/const.py
@@ -0,0 +1,6 @@
+"""Constants for the Time & Date integration."""
+from __future__ import annotations
+
+from typing import Final
+
+DOMAIN: Final = "time_date"
diff --git a/homeassistant/components/time_date/sensor.py b/homeassistant/components/time_date/sensor.py
index eb0f291ad3f..a1d5024e9b1 100644
--- a/homeassistant/components/time_date/sensor.py
+++ b/homeassistant/components/time_date/sensor.py
@@ -12,9 +12,12 @@ from homeassistant.core import CALLBACK_TYPE, HomeAssistant, callback
 import homeassistant.helpers.config_validation as cv
 from homeassistant.helpers.entity_platform import AddEntitiesCallback
 from homeassistant.helpers.event import async_track_point_in_utc_time
+from homeassistant.helpers.issue_registry import IssueSeverity, async_create_issue
 from homeassistant.helpers.typing import ConfigType, DiscoveryInfoType
 import homeassistant.util.dt as dt_util
 
+from .const import DOMAIN
+
 _LOGGER = logging.getLogger(__name__)
 
 TIME_STR_FORMAT = "%H:%M"
@@ -50,6 +53,23 @@ async def async_setup_platform(
         _LOGGER.error("Timezone is not set in Home Assistant configuration")  # type: ignore[unreachable]
         return False
 
+    if "beat" in config[CONF_DISPLAY_OPTIONS]:
+        async_create_issue(
+            hass,
+            DOMAIN,
+            "deprecated_beat",
+            breaks_in_ha_version="2024.7.0",
+            is_fixable=False,
+            severity=IssueSeverity.WARNING,
+            translation_key="deprecated_beat",
+            translation_placeholders={
+                "config_key": "beat",
+                "display_options": "display_options",
+                "integration": DOMAIN,
+            },
+        )
+        _LOGGER.warning("'beat': is deprecated and will be removed in version 2024.7")
+
     async_add_entities(
         [TimeDateSensor(hass, variable) for variable in config[CONF_DISPLAY_OPTIONS]]
     )
diff --git a/homeassistant/components/time_date/strings.json b/homeassistant/components/time_date/strings.json
new file mode 100644
index 00000000000..582fd44a45b
--- /dev/null
+++ b/homeassistant/components/time_date/strings.json
@@ -0,0 +1,8 @@
+{
+  "issues": {
+    "deprecated_beat": {
+      "title": "The `{config_key}` Time & Date sensor is being removed",
+      "description": "Please remove the `{config_key}` key from the `{display_options}` for the {integration} entry in your configuration.yaml file and restart Home Assistant to fix this issue."
+    }
+  }
+}
diff --git a/tests/components/time_date/test_sensor.py b/tests/components/time_date/test_sensor.py
index f9ef8a7cfe9..150ea4e8225 100644
--- a/tests/components/time_date/test_sensor.py
+++ b/tests/components/time_date/test_sensor.py
@@ -1,9 +1,13 @@
 """The tests for time_date sensor platform."""
 
 from freezegun.api import FrozenDateTimeFactory
+import pytest
 
+from homeassistant.components.time_date.const import DOMAIN
 import homeassistant.components.time_date.sensor as time_date
 from homeassistant.core import HomeAssistant
+from homeassistant.helpers import issue_registry as ir
+from homeassistant.setup import async_setup_component
 import homeassistant.util.dt as dt_util
 
 
@@ -172,3 +176,39 @@ async def test_icons(hass: HomeAssistant) -> None:
     assert device.icon == "mdi:calendar-clock"
     device = time_date.TimeDateSensor(hass, "date_time_iso")
     assert device.icon == "mdi:calendar-clock"
+
+
+@pytest.mark.parametrize(
+    (
+        "display_options",
+        "expected_warnings",
+        "expected_issues",
+    ),
+    [
+        (["time", "date"], [], []),
+        (["beat"], ["'beat': is deprecated"], ["deprecated_beat"]),
+        (["time", "beat"], ["'beat': is deprecated"], ["deprecated_beat"]),
+    ],
+)
+async def test_deprecation_warning(
+    hass: HomeAssistant,
+    caplog: pytest.LogCaptureFixture,
+    display_options: list[str],
+    expected_warnings: list[str],
+    expected_issues: list[str],
+) -> None:
+    """Test deprecation warning for swatch beat."""
+    config = {"sensor": {"platform": "time_date", "display_options": display_options}}
+
+    await async_setup_component(hass, "sensor", config)
+    await hass.async_block_till_done()
+
+    warnings = [record for record in caplog.records if record.levelname == "WARNING"]
+    assert len(warnings) == len(expected_warnings)
+    for expected_warning in expected_warnings:
+        assert any(expected_warning in warning.message for warning in warnings)
+
+    issue_registry = ir.async_get(hass)
+    assert len(issue_registry.issues) == len(expected_issues)
+    for expected_issue in expected_issues:
+        assert (DOMAIN, expected_issue) in issue_registry.issues