diff --git a/homeassistant/helpers/entity_platform.py b/homeassistant/helpers/entity_platform.py
index 675d368873a..66a74edf8f9 100644
--- a/homeassistant/helpers/entity_platform.py
+++ b/homeassistant/helpers/entity_platform.py
@@ -608,19 +608,12 @@ class EntityPlatform:
                     entity.add_to_platform_abort()
                     return
 
-            if self.config_entry is not None:
-                config_entry_id: str | None = self.config_entry.entry_id
-            else:
-                config_entry_id = None
-
             device_info = entity.device_info
             device_id = None
             device = None
 
-            if config_entry_id is not None and device_info is not None:
-                processed_dev_info: dict[str, str | None] = {
-                    "config_entry_id": config_entry_id
-                }
+            if self.config_entry and device_info is not None:
+                processed_dev_info: dict[str, str | None] = {}
                 for key in (
                     "connections",
                     "default_manufacturer",
@@ -641,6 +634,17 @@ class EntityPlatform:
                             key  # type: ignore[literal-required]
                         ]
 
+                if (
+                    # device info that is purely meant for linking doesn't need default name
+                    any(
+                        key not in {"identifiers", "connections"}
+                        for key in (processed_dev_info)
+                    )
+                    and "default_name" not in processed_dev_info
+                    and not processed_dev_info.get("name")
+                ):
+                    processed_dev_info["name"] = self.config_entry.title
+
                 if "configuration_url" in device_info:
                     if device_info["configuration_url"] is None:
                         processed_dev_info["configuration_url"] = None
@@ -660,7 +664,8 @@ class EntityPlatform:
 
                 try:
                     device = device_registry.async_get_or_create(
-                        **processed_dev_info  # type: ignore[arg-type]
+                        config_entry_id=self.config_entry.entry_id,
+                        **processed_dev_info,  # type: ignore[arg-type]
                     )
                     device_id = device.id
                 except RequiredParameterMissing:
diff --git a/tests/helpers/test_entity_platform.py b/tests/helpers/test_entity_platform.py
index 46806510f40..df4f4d1c643 100644
--- a/tests/helpers/test_entity_platform.py
+++ b/tests/helpers/test_entity_platform.py
@@ -1827,3 +1827,53 @@ async def test_translated_device_class_name_influences_entity_id(
 
     assert len(hass.states.async_entity_ids()) == 1
     assert registry.async_get(expected_entity_id) is not None
+
+
+@pytest.mark.parametrize(
+    ("entity_device_name", "entity_device_default_name", "expected_device_name"),
+    [
+        (None, None, "Mock Config Entry Title"),
+        ("", None, "Mock Config Entry Title"),
+        (None, "Hello", "Hello"),
+        ("Mock Device Name", None, "Mock Device Name"),
+    ],
+)
+async def test_device_name_defaulting_config_entry(
+    hass: HomeAssistant,
+    entity_device_name: str,
+    entity_device_default_name: str,
+    expected_device_name: str,
+) -> None:
+    """Test setting the device name based on input info."""
+    device_info = {
+        "identifiers": {("hue", "1234")},
+        "name": entity_device_name,
+    }
+
+    if entity_device_default_name:
+        device_info["default_name"] = entity_device_default_name
+
+    class DeviceNameEntity(Entity):
+        _attr_unique_id = "qwer"
+        _attr_device_info = device_info
+
+    async def async_setup_entry(hass, config_entry, async_add_entities):
+        """Mock setup entry method."""
+        async_add_entities([DeviceNameEntity()])
+        return True
+
+    platform = MockPlatform(async_setup_entry=async_setup_entry)
+    config_entry = MockConfigEntry(
+        title="Mock Config Entry Title", entry_id="super-mock-id"
+    )
+    entity_platform = MockEntityPlatform(
+        hass, platform_name=config_entry.domain, platform=platform
+    )
+
+    assert await entity_platform.async_setup_entry(config_entry)
+    await hass.async_block_till_done()
+
+    dev_reg = dr.async_get(hass)
+    device = dev_reg.async_get_device({("hue", "1234")})
+    assert device is not None
+    assert device.name == expected_device_name