diff --git a/homeassistant/components/hue/v2/group.py b/homeassistant/components/hue/v2/group.py
index 7d63df131d8..8ce6d287551 100644
--- a/homeassistant/components/hue/v2/group.py
+++ b/homeassistant/components/hue/v2/group.py
@@ -96,6 +96,8 @@ class GroupedHueLight(HueBaseEntity, LightEntity):
         self.api: HueBridgeV2 = bridge.api
         self._attr_supported_features |= LightEntityFeature.FLASH
         self._attr_supported_features |= LightEntityFeature.TRANSITION
+        self._restore_brightness: float | None = None
+        self._brightness_pct: float = 0
         # we create a virtual service/device for Hue zones/rooms
         # so we have a parent for grouped lights and scenes
         self._attr_device_info = DeviceInfo(
@@ -153,6 +155,18 @@ class GroupedHueLight(HueBaseEntity, LightEntity):
         brightness = normalize_hue_brightness(kwargs.get(ATTR_BRIGHTNESS))
         flash = kwargs.get(ATTR_FLASH)
 
+        if self._restore_brightness and brightness is None:
+            # The Hue bridge sets the brightness to 1% when turning on a bulb
+            # when a transition was used to turn off the bulb.
+            # This issue has been reported on the Hue forum several times:
+            # https://developers.meethue.com/forum/t/brightness-turns-down-to-1-automatically-shortly-after-sending-off-signal-hue-bug/5692
+            # https://developers.meethue.com/forum/t/lights-turn-on-with-lowest-brightness-via-siri-if-turned-off-via-api/6700
+            # https://developers.meethue.com/forum/t/using-transitiontime-with-on-false-resets-bri-to-1/4585
+            # https://developers.meethue.com/forum/t/bri-value-changing-in-switching-lights-on-off/6323
+            # https://developers.meethue.com/forum/t/fade-in-fade-out/6673
+            brightness = self._restore_brightness
+            self._restore_brightness = None
+
         if flash is not None:
             await self.async_set_flash(flash)
             return
@@ -170,6 +184,8 @@ class GroupedHueLight(HueBaseEntity, LightEntity):
     async def async_turn_off(self, **kwargs: Any) -> None:
         """Turn the light off."""
         transition = normalize_hue_transition(kwargs.get(ATTR_TRANSITION))
+        if transition is not None:
+            self._restore_brightness = self._brightness_pct
         flash = kwargs.get(ATTR_FLASH)
 
         if flash is not None:
@@ -244,6 +260,7 @@ class GroupedHueLight(HueBaseEntity, LightEntity):
             if len(supported_color_modes) == 0:
                 # only add color mode brightness if no color variants
                 supported_color_modes.add(ColorMode.BRIGHTNESS)
+            self._brightness_pct = total_brightness / lights_with_dimming_support
             self._attr_brightness = round(
                 ((total_brightness / lights_with_dimming_support) / 100) * 255
             )
diff --git a/homeassistant/components/hue/v2/light.py b/homeassistant/components/hue/v2/light.py
index ed5d0151b03..348d60d8de2 100644
--- a/homeassistant/components/hue/v2/light.py
+++ b/homeassistant/components/hue/v2/light.py
@@ -94,6 +94,7 @@ class HueLight(HueBaseEntity, LightEntity):
                 self._supported_color_modes.add(ColorMode.BRIGHTNESS)
             # support transition if brightness control
             self._attr_supported_features |= LightEntityFeature.TRANSITION
+        self._last_brightness: float | None = None
         self._color_temp_active: bool = False
         # get list of supported effects (combine effects and timed_effects)
         self._attr_effect_list = []
@@ -209,6 +210,17 @@ class HueLight(HueBaseEntity, LightEntity):
         xy_color = kwargs.get(ATTR_XY_COLOR)
         color_temp = normalize_hue_colortemp(kwargs.get(ATTR_COLOR_TEMP))
         brightness = normalize_hue_brightness(kwargs.get(ATTR_BRIGHTNESS))
+        if self._last_brightness and brightness is None:
+            # The Hue bridge sets the brightness to 1% when turning on a bulb
+            # when a transition was used to turn off the bulb.
+            # This issue has been reported on the Hue forum several times:
+            # https://developers.meethue.com/forum/t/brightness-turns-down-to-1-automatically-shortly-after-sending-off-signal-hue-bug/5692
+            # https://developers.meethue.com/forum/t/lights-turn-on-with-lowest-brightness-via-siri-if-turned-off-via-api/6700
+            # https://developers.meethue.com/forum/t/using-transitiontime-with-on-false-resets-bri-to-1/4585
+            # https://developers.meethue.com/forum/t/bri-value-changing-in-switching-lights-on-off/6323
+            # https://developers.meethue.com/forum/t/fade-in-fade-out/6673
+            brightness = self._last_brightness
+            self._last_brightness = None
         self._color_temp_active = color_temp is not None
         flash = kwargs.get(ATTR_FLASH)
         effect = effect_str = kwargs.get(ATTR_EFFECT)
@@ -245,6 +257,8 @@ class HueLight(HueBaseEntity, LightEntity):
     async def async_turn_off(self, **kwargs: Any) -> None:
         """Turn the light off."""
         transition = normalize_hue_transition(kwargs.get(ATTR_TRANSITION))
+        if transition is not None and self.resource.dimming:
+            self._last_brightness = self.resource.dimming.brightness
         flash = kwargs.get(ATTR_FLASH)
 
         if flash is not None:
diff --git a/tests/components/hue/test_light_v2.py b/tests/components/hue/test_light_v2.py
index 1dd20bc1350..c32abecbd0b 100644
--- a/tests/components/hue/test_light_v2.py
+++ b/tests/components/hue/test_light_v2.py
@@ -217,6 +217,7 @@ async def test_light_turn_off_service(
 
     # verify the light is on before we start
     assert hass.states.get(test_light_id).state == "on"
+    brightness_pct = hass.states.get(test_light_id).attributes["brightness"] / 255 * 100
 
     # now call the HA turn_off service
     await hass.services.async_call(
@@ -256,6 +257,23 @@ async def test_light_turn_off_service(
     assert mock_bridge_v2.mock_requests[1]["json"]["on"]["on"] is False
     assert mock_bridge_v2.mock_requests[1]["json"]["dynamics"]["duration"] == 200
 
+    # test turn_on resets brightness
+    await hass.services.async_call(
+        "light",
+        "turn_on",
+        {"entity_id": test_light_id},
+        blocking=True,
+    )
+    assert len(mock_bridge_v2.mock_requests) == 3
+    assert mock_bridge_v2.mock_requests[2]["json"]["on"]["on"] is True
+    assert (
+        round(
+            mock_bridge_v2.mock_requests[2]["json"]["dimming"]["brightness"]
+            - brightness_pct
+        )
+        == 0
+    )
+
     # test again with sending long flash
     await hass.services.async_call(
         "light",
@@ -263,8 +281,8 @@ async def test_light_turn_off_service(
         {"entity_id": test_light_id, "flash": "long"},
         blocking=True,
     )
-    assert len(mock_bridge_v2.mock_requests) == 3
-    assert mock_bridge_v2.mock_requests[2]["json"]["alert"]["action"] == "breathe"
+    assert len(mock_bridge_v2.mock_requests) == 4
+    assert mock_bridge_v2.mock_requests[3]["json"]["alert"]["action"] == "breathe"
 
     # test again with sending short flash
     await hass.services.async_call(
@@ -273,8 +291,8 @@ async def test_light_turn_off_service(
         {"entity_id": test_light_id, "flash": "short"},
         blocking=True,
     )
-    assert len(mock_bridge_v2.mock_requests) == 4
-    assert mock_bridge_v2.mock_requests[3]["json"]["identify"]["action"] == "identify"
+    assert len(mock_bridge_v2.mock_requests) == 5
+    assert mock_bridge_v2.mock_requests[4]["json"]["identify"]["action"] == "identify"
 
 
 async def test_light_added(hass: HomeAssistant, mock_bridge_v2) -> None:
@@ -481,6 +499,17 @@ async def test_grouped_lights(
     assert mock_bridge_v2.mock_requests[0]["json"]["on"]["on"] is False
     assert mock_bridge_v2.mock_requests[0]["json"]["dynamics"]["duration"] == 200
 
+    # Test turn_on resets brightness
+    await hass.services.async_call(
+        "light",
+        "turn_on",
+        {"entity_id": test_light_id},
+        blocking=True,
+    )
+    assert len(mock_bridge_v2.mock_requests) == 2
+    assert mock_bridge_v2.mock_requests[1]["json"]["on"]["on"] is True
+    assert mock_bridge_v2.mock_requests[1]["json"]["dimming"]["brightness"] == 100
+
     # Test sending short flash effect to a grouped light
     mock_bridge_v2.mock_requests.clear()
     test_light_id = "light.test_zone"