diff --git a/homeassistant/helpers/selector.py b/homeassistant/helpers/selector.py
index 0a893aa87c2..938cc6a9246 100644
--- a/homeassistant/helpers/selector.py
+++ b/homeassistant/helpers/selector.py
@@ -871,6 +871,38 @@ class IconSelector(Selector[IconSelectorConfig]):
         return icon
 
 
+class LabelSelectorConfig(TypedDict, total=False):
+    """Class to represent a label selector config."""
+
+    multiple: bool
+
+
+@SELECTORS.register("label")
+class LabelSelector(Selector[LabelSelectorConfig]):
+    """Selector of a single or list of labels."""
+
+    selector_type = "label"
+
+    CONFIG_SCHEMA = vol.Schema(
+        {
+            vol.Optional("multiple", default=False): cv.boolean,
+        }
+    )
+
+    def __init__(self, config: LabelSelectorConfig | None = None) -> None:
+        """Instantiate a selector."""
+        super().__init__(config)
+
+    def __call__(self, data: Any) -> str | list[str]:
+        """Validate the passed selection."""
+        if not self.config["multiple"]:
+            label_id: str = vol.Schema(str)(data)
+            return label_id
+        if not isinstance(data, list):
+            raise vol.Invalid("Value should be a list")
+        return [vol.Schema(str)(val) for val in data]
+
+
 class LanguageSelectorConfig(TypedDict, total=False):
     """Class to represent an language selector config."""
 
diff --git a/tests/helpers/test_selector.py b/tests/helpers/test_selector.py
index d04882d6802..0dc7e570fc5 100644
--- a/tests/helpers/test_selector.py
+++ b/tests/helpers/test_selector.py
@@ -1142,3 +1142,19 @@ def test_trigger_selector_schema(schema, valid_selections, invalid_selections) -
 def test_qr_code_selector_schema(schema, valid_selections, invalid_selections) -> None:
     """Test QR code selector."""
     _test_selector("qr_code", schema, valid_selections, invalid_selections)
+
+
+@pytest.mark.parametrize(
+    ("schema", "valid_selections", "invalid_selections"),
+    [
+        ({}, ("abc123",), (None,)),
+        (
+            {"multiple": True},
+            ((["abc123", "def456"],)),
+            (None, "abc123", ["abc123", None]),
+        ),
+    ],
+)
+def test_label_selector_schema(schema, valid_selections, invalid_selections) -> None:
+    """Test label selector."""
+    _test_selector("label", schema, valid_selections, invalid_selections)