diff --git a/homeassistant/components/esphome/media_player.py b/homeassistant/components/esphome/media_player.py
index 3930b71d106..8a30814aa2c 100644
--- a/homeassistant/components/esphome/media_player.py
+++ b/homeassistant/components/esphome/media_player.py
@@ -20,6 +20,7 @@ from aioesphomeapi import (
 from homeassistant.components import media_source
 from homeassistant.components.media_player import (
     ATTR_MEDIA_ANNOUNCE,
+    ATTR_MEDIA_EXTRA,
     BrowseMedia,
     MediaPlayerDeviceClass,
     MediaPlayerEntity,
@@ -50,6 +51,8 @@ _STATES: EsphomeEnumMapper[EspMediaPlayerState, MediaPlayerState] = EsphomeEnumM
     }
 )
 
+ATTR_BYPASS_PROXY = "bypass_proxy"
+
 
 class EsphomeMediaPlayer(
     EsphomeEntity[MediaPlayerInfo, MediaPlayerEntityState], MediaPlayerEntity
@@ -108,13 +111,15 @@ class EsphomeMediaPlayer(
 
         media_id = async_process_play_media_url(self.hass, media_id)
         announcement = kwargs.get(ATTR_MEDIA_ANNOUNCE)
+        bypass_proxy = kwargs.get(ATTR_MEDIA_EXTRA, {}).get(ATTR_BYPASS_PROXY)
 
         supported_formats: list[MediaPlayerSupportedFormat] | None = (
             self._entry_data.media_player_formats.get(self._static_info.unique_id)
         )
 
         if (
-            supported_formats
+            not bypass_proxy
+            and supported_formats
             and _is_url(media_id)
             and (
                 proxy_url := self._get_proxy_url(
diff --git a/tests/components/esphome/test_media_player.py b/tests/components/esphome/test_media_player.py
index 799666fc66e..42b7e72a06e 100644
--- a/tests/components/esphome/test_media_player.py
+++ b/tests/components/esphome/test_media_player.py
@@ -22,6 +22,7 @@ from homeassistant.components.media_player import (
     ATTR_MEDIA_ANNOUNCE,
     ATTR_MEDIA_CONTENT_ID,
     ATTR_MEDIA_CONTENT_TYPE,
+    ATTR_MEDIA_EXTRA,
     ATTR_MEDIA_VOLUME_LEVEL,
     ATTR_MEDIA_VOLUME_MUTED,
     DOMAIN as MEDIA_PLAYER_DOMAIN,
@@ -414,3 +415,22 @@ async def test_media_player_proxy(
 
         media_args = mock_client.media_player_command.call_args.kwargs
         assert media_args["announcement"]
+
+        # test with bypass_proxy flag
+        mock_async_create_proxy_url.reset_mock()
+        await hass.services.async_call(
+            MEDIA_PLAYER_DOMAIN,
+            SERVICE_PLAY_MEDIA,
+            {
+                ATTR_ENTITY_ID: "media_player.test_mymedia_player",
+                ATTR_MEDIA_CONTENT_TYPE: MediaType.MUSIC,
+                ATTR_MEDIA_CONTENT_ID: media_url,
+                ATTR_MEDIA_EXTRA: {
+                    "bypass_proxy": True,
+                },
+            },
+            blocking=True,
+        )
+        mock_async_create_proxy_url.assert_not_called()
+        media_args = mock_client.media_player_command.call_args.kwargs
+        assert media_args["media_url"] == media_url