diff --git a/homeassistant/components/bring/config_flow.py b/homeassistant/components/bring/config_flow.py
index bfb5a2cd50f..94f9e664a60 100644
--- a/homeassistant/components/bring/config_flow.py
+++ b/homeassistant/components/bring/config_flow.py
@@ -68,7 +68,13 @@ class BringConfigFlow(ConfigFlow, domain=DOMAIN):
             )
 
         return self.async_show_form(
-            step_id="user", data_schema=STEP_USER_DATA_SCHEMA, errors=errors
+            step_id="user",
+            data_schema=STEP_USER_DATA_SCHEMA,
+            errors=errors,
+            description_placeholders={
+                "google_play": "https://play.google.com/store/apps/details?id=ch.publisheria.bring",
+                "app_store": "https://itunes.apple.com/app/apple-store/id580669177",
+            },
         )
 
     async def async_step_reauth(
diff --git a/homeassistant/components/bring/quality_scale.yaml b/homeassistant/components/bring/quality_scale.yaml
index 0b4191d5c61..53329ad637f 100644
--- a/homeassistant/components/bring/quality_scale.yaml
+++ b/homeassistant/components/bring/quality_scale.yaml
@@ -7,7 +7,7 @@ rules:
   brands: done
   common-modules: done
   config-flow-test-coverage: done
-  config-flow: todo
+  config-flow: done
   dependency-transparency: done
   docs-actions: done
   docs-high-level-description: todo
diff --git a/homeassistant/components/bring/strings.json b/homeassistant/components/bring/strings.json
index ea9af03484e..70250849c79 100644
--- a/homeassistant/components/bring/strings.json
+++ b/homeassistant/components/bring/strings.json
@@ -5,9 +5,15 @@
   "config": {
     "step": {
       "user": {
+        "title": "Bring! Grocery shopping list",
+        "description": "Connect your Bring! account to sync your shopping lists with Home Assistant.\n\nDon't have a Bring! account? Download the app on [Google Play for Android]({google_play}) or the [App Store for iOS]({app_store}) to sign up.",
         "data": {
           "email": "[%key:common::config_flow::data::email%]",
           "password": "[%key:common::config_flow::data::password%]"
+        },
+        "data_description": {
+          "email": "The email address associated with your Bring! account.",
+          "password": "The password to login to your Bring! account."
         }
       },
       "reauth_confirm": {
@@ -16,6 +22,10 @@
         "data": {
           "email": "[%key:common::config_flow::data::email%]",
           "password": "[%key:common::config_flow::data::password%]"
+        },
+        "data_description": {
+          "email": "[%key:component::bring::config::step::user::data_description::email%]",
+          "password": "[%key:component::bring::config::step::user::data_description::email%]"
         }
       }
     },