diff --git a/homeassistant/components/wmspro/__init__.py b/homeassistant/components/wmspro/__init__.py
index 37bf1495a56..ebfdf5b8b34 100644
--- a/homeassistant/components/wmspro/__init__.py
+++ b/homeassistant/components/wmspro/__init__.py
@@ -15,7 +15,12 @@ from homeassistant.helpers.typing import UNDEFINED
 
 from .const import DOMAIN, MANUFACTURER
 
-PLATFORMS: list[Platform] = [Platform.COVER, Platform.LIGHT, Platform.SCENE]
+PLATFORMS: list[Platform] = [
+    Platform.BUTTON,
+    Platform.COVER,
+    Platform.LIGHT,
+    Platform.SCENE,
+]
 
 type WebControlProConfigEntry = ConfigEntry[WebControlPro]
 
diff --git a/homeassistant/components/wmspro/button.py b/homeassistant/components/wmspro/button.py
new file mode 100644
index 00000000000..f1ab0489b86
--- /dev/null
+++ b/homeassistant/components/wmspro/button.py
@@ -0,0 +1,40 @@
+"""Identify support for WMS WebControl pro."""
+
+from __future__ import annotations
+
+from wmspro.const import WMS_WebControl_pro_API_actionDescription
+
+from homeassistant.components.button import ButtonDeviceClass, ButtonEntity
+from homeassistant.core import HomeAssistant
+from homeassistant.helpers.entity_platform import AddConfigEntryEntitiesCallback
+
+from . import WebControlProConfigEntry
+from .entity import WebControlProGenericEntity
+
+
+async def async_setup_entry(
+    hass: HomeAssistant,
+    config_entry: WebControlProConfigEntry,
+    async_add_entities: AddConfigEntryEntitiesCallback,
+) -> None:
+    """Set up the WMS based identify buttons from a config entry."""
+    hub = config_entry.runtime_data
+
+    entities: list[WebControlProGenericEntity] = [
+        WebControlProIdentifyButton(config_entry.entry_id, dest)
+        for dest in hub.dests.values()
+        if dest.action(WMS_WebControl_pro_API_actionDescription.Identify)
+    ]
+
+    async_add_entities(entities)
+
+
+class WebControlProIdentifyButton(WebControlProGenericEntity, ButtonEntity):
+    """Representation of a WMS based identify button."""
+
+    _attr_device_class = ButtonDeviceClass.IDENTIFY
+
+    async def async_press(self) -> None:
+        """Handle the button press."""
+        action = self._dest.action(WMS_WebControl_pro_API_actionDescription.Identify)
+        await action()
diff --git a/homeassistant/components/wmspro/cover.py b/homeassistant/components/wmspro/cover.py
index d46ffa6dab6..97ce540dc0b 100644
--- a/homeassistant/components/wmspro/cover.py
+++ b/homeassistant/components/wmspro/cover.py
@@ -45,6 +45,7 @@ class WebControlProCover(WebControlProGenericEntity, CoverEntity):
     """Base representation of a WMS based cover."""
 
     _drive_action_desc: WMS_WebControl_pro_API_actionDescription
+    _attr_name = None
 
     @property
     def current_cover_position(self) -> int | None:
diff --git a/homeassistant/components/wmspro/entity.py b/homeassistant/components/wmspro/entity.py
index 0bbbc69a294..758a89b7ed8 100644
--- a/homeassistant/components/wmspro/entity.py
+++ b/homeassistant/components/wmspro/entity.py
@@ -15,7 +15,6 @@ class WebControlProGenericEntity(Entity):
 
     _attr_attribution = ATTRIBUTION
     _attr_has_entity_name = True
-    _attr_name = None
 
     def __init__(self, config_entry_id: str, dest: Destination) -> None:
         """Initialize the entity with destination channel."""
diff --git a/homeassistant/components/wmspro/light.py b/homeassistant/components/wmspro/light.py
index d181beb1eaa..754e537c34a 100644
--- a/homeassistant/components/wmspro/light.py
+++ b/homeassistant/components/wmspro/light.py
@@ -42,6 +42,7 @@ class WebControlProLight(WebControlProGenericEntity, LightEntity):
     """Representation of a WMS based light."""
 
     _attr_color_mode = ColorMode.ONOFF
+    _attr_name = None
     _attr_supported_color_modes = {ColorMode.ONOFF}
 
     @property
diff --git a/tests/components/wmspro/snapshots/test_button.ambr b/tests/components/wmspro/snapshots/test_button.ambr
new file mode 100644
index 00000000000..431a92c26d6
--- /dev/null
+++ b/tests/components/wmspro/snapshots/test_button.ambr
@@ -0,0 +1,16 @@
+# serializer version: 1
+# name: test_button_update
+  StateSnapshot({
+    'attributes': ReadOnlyDict({
+      'attribution': 'Data provided by WMS WebControl pro API',
+      'device_class': 'identify',
+      'friendly_name': 'Markise Identify',
+    }),
+    'context': <ANY>,
+    'entity_id': 'button.markise_identify',
+    'last_changed': <ANY>,
+    'last_reported': <ANY>,
+    'last_updated': <ANY>,
+    'state': 'unknown',
+  })
+# ---
diff --git a/tests/components/wmspro/test_button.py b/tests/components/wmspro/test_button.py
new file mode 100644
index 00000000000..2894399f9f9
--- /dev/null
+++ b/tests/components/wmspro/test_button.py
@@ -0,0 +1,66 @@
+"""Test the wmspro button support."""
+
+from unittest.mock import AsyncMock, patch
+
+from syrupy import SnapshotAssertion
+
+from homeassistant.components.button import DOMAIN as BUTTON_DOMAIN, SERVICE_PRESS
+from homeassistant.const import ATTR_ENTITY_ID
+from homeassistant.core import HomeAssistant
+
+from . import setup_config_entry
+
+from tests.common import MockConfigEntry
+
+
+async def test_button_update(
+    hass: HomeAssistant,
+    mock_config_entry: MockConfigEntry,
+    mock_hub_ping: AsyncMock,
+    mock_hub_configuration_prod_awning_dimmer: AsyncMock,
+    mock_hub_status_prod_awning: AsyncMock,
+    mock_action_call: AsyncMock,
+    snapshot: SnapshotAssertion,
+) -> None:
+    """Test that a button entity is created and updated correctly."""
+    assert await setup_config_entry(hass, mock_config_entry)
+    assert len(mock_hub_ping.mock_calls) == 1
+    assert len(mock_hub_configuration_prod_awning_dimmer.mock_calls) == 1
+    assert len(mock_hub_status_prod_awning.mock_calls) == 2
+
+    entity = hass.states.get("button.markise_identify")
+    assert entity is not None
+    assert entity == snapshot
+
+
+async def test_button_press(
+    hass: HomeAssistant,
+    mock_config_entry: MockConfigEntry,
+    mock_hub_ping: AsyncMock,
+    mock_hub_configuration_prod_awning_dimmer: AsyncMock,
+    mock_hub_status_prod_awning: AsyncMock,
+    mock_action_call: AsyncMock,
+) -> None:
+    """Test that a button entity is pressed correctly."""
+
+    assert await setup_config_entry(hass, mock_config_entry)
+
+    with patch(
+        "wmspro.destination.Destination.refresh",
+        return_value=True,
+    ):
+        before = len(mock_hub_status_prod_awning.mock_calls)
+        entity = hass.states.get("button.markise_identify")
+        before_state = entity.state
+
+        await hass.services.async_call(
+            BUTTON_DOMAIN,
+            SERVICE_PRESS,
+            {ATTR_ENTITY_ID: entity.entity_id},
+            blocking=True,
+        )
+
+        entity = hass.states.get("button.markise_identify")
+        assert entity is not None
+        assert entity.state != before_state
+        assert len(mock_hub_status_prod_awning.mock_calls) == before