diff --git a/homeassistant/components/plaato/config_flow.py b/homeassistant/components/plaato/config_flow.py
index 9adfb4a14fe..6a05b209f2c 100644
--- a/homeassistant/components/plaato/config_flow.py
+++ b/homeassistant/components/plaato/config_flow.py
@@ -32,6 +32,8 @@ from .const import (
     PLACEHOLDER_WEBHOOK_URL,
 )
 
+AUTH_TOKEN_URL = "https://intercom.help/plaato/en/articles/5004720-auth_token"
+
 
 class PlaatoConfigFlow(ConfigFlow, domain=DOMAIN):
     """Handles a Plaato config flow."""
@@ -153,7 +155,10 @@ class PlaatoConfigFlow(ConfigFlow, domain=DOMAIN):
             step_id="api_method",
             data_schema=data_schema,
             errors=errors,
-            description_placeholders={PLACEHOLDER_DEVICE_TYPE: device_type.name},
+            description_placeholders={
+                PLACEHOLDER_DEVICE_TYPE: device_type.name,
+                "auth_token_url": AUTH_TOKEN_URL,
+            },
         )
 
     async def _get_webhook_id(self):
diff --git a/homeassistant/components/plaato/strings.json b/homeassistant/components/plaato/strings.json
index 23568258118..3fb593a9c73 100644
--- a/homeassistant/components/plaato/strings.json
+++ b/homeassistant/components/plaato/strings.json
@@ -11,7 +11,7 @@
       },
       "api_method": {
         "title": "Select API method",
-        "description": "To be able to query the API an `auth_token` is required which can be obtained by following [these](https://plaato.zendesk.com/hc/en-us/articles/360003234717-Auth-token) instructions\n\n Selected device: **{device_type}** \n\nIf you rather use the built in webhook method (Airlock only) please check the box below and leave Auth Token blank",
+        "description": "To be able to query the API an 'auth token' is required which can be obtained by following [these instructions]({auth_token_url})\n\nSelected device: **{device_type}** \n\nIf you prefer to use the built-in webhook method (Airlock only) please check the box below and leave 'Auth token' blank",
         "data": {
           "use_webhook": "Use webhook",
           "token": "Paste Auth Token here"