diff --git a/homeassistant/components/tod/__init__.py b/homeassistant/components/tod/__init__.py
index fa15326becb..09038836e2e 100644
--- a/homeassistant/components/tod/__init__.py
+++ b/homeassistant/components/tod/__init__.py
@@ -1 +1,27 @@
-"""The tod component."""
+"""The Times of the Day integration."""
+from __future__ import annotations
+
+from homeassistant.config_entries import ConfigEntry
+from homeassistant.const import Platform
+from homeassistant.core import HomeAssistant
+
+
+async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
+    """Set up Times of the Day from a config entry."""
+    hass.config_entries.async_setup_platforms(entry, (Platform.BINARY_SENSOR,))
+
+    entry.async_on_unload(entry.add_update_listener(config_entry_update_listener))
+
+    return True
+
+
+async def config_entry_update_listener(hass: HomeAssistant, entry: ConfigEntry) -> None:
+    """Update listener, called when the config entry options are changed."""
+    await hass.config_entries.async_reload(entry.entry_id)
+
+
+async def async_unload_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
+    """Unload a config entry."""
+    return await hass.config_entries.async_unload_platforms(
+        entry, (Platform.BINARY_SENSOR,)
+    )
diff --git a/homeassistant/components/tod/binary_sensor.py b/homeassistant/components/tod/binary_sensor.py
index 6f14d5735fb..1100892b876 100644
--- a/homeassistant/components/tod/binary_sensor.py
+++ b/homeassistant/components/tod/binary_sensor.py
@@ -8,6 +8,7 @@ import logging
 import voluptuous as vol
 
 from homeassistant.components.binary_sensor import PLATFORM_SCHEMA, BinarySensorEntity
+from homeassistant.config_entries import ConfigEntry
 from homeassistant.const import (
     CONF_AFTER,
     CONF_BEFORE,
@@ -22,15 +23,19 @@ from homeassistant.helpers.sun import get_astral_event_date, get_astral_event_ne
 from homeassistant.helpers.typing import ConfigType, DiscoveryInfoType
 from homeassistant.util import dt as dt_util
 
+from .const import (
+    CONF_AFTER_OFFSET,
+    CONF_AFTER_TIME,
+    CONF_BEFORE_OFFSET,
+    CONF_BEFORE_TIME,
+)
+
 _LOGGER = logging.getLogger(__name__)
 
 ATTR_AFTER = "after"
 ATTR_BEFORE = "before"
 ATTR_NEXT_UPDATE = "next_update"
 
-CONF_AFTER_OFFSET = "after_offset"
-CONF_BEFORE_OFFSET = "before_offset"
-
 PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend(
     {
         vol.Required(CONF_AFTER): vol.Any(cv.time, vol.All(vol.Lower, cv.sun_event)),
@@ -42,6 +47,28 @@ PLATFORM_SCHEMA = PLATFORM_SCHEMA.extend(
 )
 
 
+async def async_setup_entry(
+    hass: HomeAssistant,
+    config_entry: ConfigEntry,
+    async_add_entities: AddEntitiesCallback,
+) -> None:
+    """Initialize Times of the Day config entry."""
+    if hass.config.time_zone is None:
+        _LOGGER.error("Timezone is not set in Home Assistant configuration")
+        return
+
+    after = cv.time(config_entry.options[CONF_AFTER_TIME])
+    after_offset = timedelta(0)
+    before = cv.time(config_entry.options[CONF_BEFORE_TIME])
+    before_offset = timedelta(0)
+    name = config_entry.title
+    unique_id = config_entry.entry_id
+
+    async_add_entities(
+        [TodSensor(name, after, after_offset, before, before_offset, unique_id)]
+    )
+
+
 async def async_setup_platform(
     hass: HomeAssistant,
     config: ConfigType,
@@ -58,12 +85,12 @@ async def async_setup_platform(
     before = config[CONF_BEFORE]
     before_offset = config[CONF_BEFORE_OFFSET]
     name = config[CONF_NAME]
-    sensor = TodSensor(name, after, after_offset, before, before_offset)
+    sensor = TodSensor(name, after, after_offset, before, before_offset, None)
 
     async_add_entities([sensor])
 
 
-def is_sun_event(sun_event):
+def _is_sun_event(sun_event):
     """Return true if event is sun event not time."""
     return sun_event in (SUN_EVENT_SUNRISE, SUN_EVENT_SUNSET)
 
@@ -71,8 +98,9 @@ def is_sun_event(sun_event):
 class TodSensor(BinarySensorEntity):
     """Time of the Day Sensor."""
 
-    def __init__(self, name, after, after_offset, before, before_offset):
+    def __init__(self, name, after, after_offset, before, before_offset, unique_id):
         """Init the ToD Sensor..."""
+        self._attr_unique_id = unique_id
         self._name = name
         self._time_before = self._time_after = self._next_update = None
         self._after_offset = after_offset
@@ -119,11 +147,11 @@ class TodSensor(BinarySensorEntity):
         # calculate utc datetime corresponding to local time
         return dt_util.as_utc(datetime.combine(current_local_date, naive_time))
 
-    def _calculate_boudary_time(self):
+    def _calculate_boundary_time(self):
         """Calculate internal absolute time boundaries."""
         nowutc = dt_util.utcnow()
         # If after value is a sun event instead of absolute time
-        if is_sun_event(self._after):
+        if _is_sun_event(self._after):
             # Calculate the today's event utc time or
             # if not available take next
             after_event_date = get_astral_event_date(
@@ -139,7 +167,7 @@ class TodSensor(BinarySensorEntity):
         self._time_after = after_event_date
 
         # If before value is a sun event instead of absolute time
-        if is_sun_event(self._before):
+        if _is_sun_event(self._before):
             # Calculate the today's event utc time or  if not available take
             # next
             before_event_date = get_astral_event_date(
@@ -168,7 +196,7 @@ class TodSensor(BinarySensorEntity):
         # _time_after is set to 23:00 today
         # nowutc is set to 10:00 today
         if (
-            not is_sun_event(self._after)
+            not _is_sun_event(self._after)
             and self._time_after > nowutc
             and self._time_before > nowutc + timedelta(days=1)
         ):
@@ -182,7 +210,7 @@ class TodSensor(BinarySensorEntity):
 
     def _turn_to_next_day(self):
         """Turn to to the next day."""
-        if is_sun_event(self._after):
+        if _is_sun_event(self._after):
             self._time_after = get_astral_event_next(
                 self.hass, self._after, self._time_after - self._after_offset
             )
@@ -191,7 +219,7 @@ class TodSensor(BinarySensorEntity):
             # Offset is already there
             self._time_after += timedelta(days=1)
 
-        if is_sun_event(self._before):
+        if _is_sun_event(self._before):
             self._time_before = get_astral_event_next(
                 self.hass, self._before, self._time_before - self._before_offset
             )
@@ -202,7 +230,7 @@ class TodSensor(BinarySensorEntity):
 
     async def async_added_to_hass(self):
         """Call when entity about to be added to Home Assistant."""
-        self._calculate_boudary_time()
+        self._calculate_boundary_time()
         self._calculate_next_update()
 
         @callback
diff --git a/homeassistant/components/tod/config_flow.py b/homeassistant/components/tod/config_flow.py
new file mode 100644
index 00000000000..ad0d70b2a0c
--- /dev/null
+++ b/homeassistant/components/tod/config_flow.py
@@ -0,0 +1,49 @@
+"""Config flow for Times of the Day integration."""
+from __future__ import annotations
+
+from collections.abc import Mapping
+from typing import Any, cast
+
+import voluptuous as vol
+
+from homeassistant.const import CONF_NAME
+from homeassistant.helpers import selector
+from homeassistant.helpers.helper_config_entry_flow import (
+    HelperConfigFlowHandler,
+    HelperFlowFormStep,
+    HelperFlowMenuStep,
+)
+
+from .const import CONF_AFTER_TIME, CONF_BEFORE_TIME, DOMAIN
+
+OPTIONS_SCHEMA = vol.Schema(
+    {
+        vol.Optional(CONF_AFTER_TIME): selector.selector({"time": {}}),
+        vol.Optional(CONF_BEFORE_TIME): selector.selector({"time": {}}),
+    }
+)
+
+CONFIG_SCHEMA = vol.Schema(
+    {
+        vol.Required(CONF_NAME): selector.selector({"text": {}}),
+    }
+).extend(OPTIONS_SCHEMA.schema)
+
+CONFIG_FLOW: dict[str, HelperFlowFormStep | HelperFlowMenuStep] = {
+    "user": HelperFlowFormStep(CONFIG_SCHEMA)
+}
+
+OPTIONS_FLOW: dict[str, HelperFlowFormStep | HelperFlowMenuStep] = {
+    "init": HelperFlowFormStep(OPTIONS_SCHEMA)
+}
+
+
+class ConfigFlowHandler(HelperConfigFlowHandler, domain=DOMAIN):
+    """Handle a config or options flow for Times of the Day."""
+
+    config_flow = CONFIG_FLOW
+    options_flow = OPTIONS_FLOW
+
+    def async_config_entry_title(self, options: Mapping[str, Any]) -> str:
+        """Return config entry title."""
+        return cast(str, options["name"])
diff --git a/homeassistant/components/tod/const.py b/homeassistant/components/tod/const.py
new file mode 100644
index 00000000000..3b6f8c23e17
--- /dev/null
+++ b/homeassistant/components/tod/const.py
@@ -0,0 +1,8 @@
+"""Constants for the Times of the Day integration."""
+
+DOMAIN = "tod"
+
+CONF_AFTER_TIME = "after_time"
+CONF_AFTER_OFFSET = "after_offset"
+CONF_BEFORE_TIME = "before_time"
+CONF_BEFORE_OFFSET = "before_offset"
diff --git a/homeassistant/components/tod/manifest.json b/homeassistant/components/tod/manifest.json
index b74465e05c3..8d3c0d4eab4 100644
--- a/homeassistant/components/tod/manifest.json
+++ b/homeassistant/components/tod/manifest.json
@@ -1,8 +1,10 @@
 {
   "domain": "tod",
+  "integration_type": "helper",
   "name": "Times of the Day",
   "documentation": "https://www.home-assistant.io/integrations/tod",
   "codeowners": [],
   "quality_scale": "internal",
-  "iot_class": "local_push"
+  "iot_class": "local_push",
+  "config_flow": true
 }
diff --git a/homeassistant/components/tod/strings.json b/homeassistant/components/tod/strings.json
new file mode 100644
index 00000000000..713ff6e58e3
--- /dev/null
+++ b/homeassistant/components/tod/strings.json
@@ -0,0 +1,30 @@
+{
+  "config": {
+    "step": {
+      "user": {
+        "title": "New Times of the Day Sensor",
+        "description": "Configure when the sensor should turn on and off.",
+        "data": {
+          "after": "On after",
+          "after_time": "On time",
+          "before": "Off after",
+          "before_time": "Off time",
+          "name": "Name"
+        }
+      }
+    }
+  },
+  "options": {
+    "step": {
+      "init": {
+        "description": "[%key:component::tod::config::step::user::description%]",
+        "data": {
+          "after": "[%key:component::tod::config::step::user::data::after%]",
+          "after_time": "[%key:component::tod::config::step::user::data::after_time%]",
+          "before": "[%key:component::tod::config::step::user::data::before%]",
+          "before_time": "[%key:component::tod::config::step::user::data::before_time%]"
+        }
+      }
+    }
+  }
+}
diff --git a/homeassistant/components/tod/translations/en.json b/homeassistant/components/tod/translations/en.json
new file mode 100644
index 00000000000..288b51c4b5e
--- /dev/null
+++ b/homeassistant/components/tod/translations/en.json
@@ -0,0 +1,30 @@
+{
+    "config": {
+        "step": {
+            "user": {
+                "data": {
+                    "after": "On after",
+                    "after_time": "On time",
+                    "before": "Off after",
+                    "before_time": "Off time",
+                    "name": "Name"
+                },
+                "description": "Configure when the sensor should turn on and off.",
+                "title": "New Times of the Day Sensor"
+            }
+        }
+    },
+    "options": {
+        "step": {
+            "init": {
+                "data": {
+                    "after": "On after",
+                    "after_time": "On time",
+                    "before": "Off after",
+                    "before_time": "Off time"
+                },
+                "description": "Configure when the sensor should turn on and off."
+            }
+        }
+    }
+}
\ No newline at end of file
diff --git a/homeassistant/generated/config_flows.py b/homeassistant/generated/config_flows.py
index e1b6e95800d..f16f69cbede 100644
--- a/homeassistant/generated/config_flows.py
+++ b/homeassistant/generated/config_flows.py
@@ -400,6 +400,7 @@ FLOWS = {
         "zwave_me"
     ],
     "helper": [
-        "derivative"
+        "derivative",
+        "tod"
     ]
 }
diff --git a/tests/components/tod/test_config_flow.py b/tests/components/tod/test_config_flow.py
new file mode 100644
index 00000000000..35f9ef0d5bd
--- /dev/null
+++ b/tests/components/tod/test_config_flow.py
@@ -0,0 +1,125 @@
+"""Test the Times of the Day config flow."""
+from unittest.mock import patch
+
+from freezegun import freeze_time
+import pytest
+
+from homeassistant import config_entries
+from homeassistant.components.tod.const import DOMAIN
+from homeassistant.core import HomeAssistant
+from homeassistant.data_entry_flow import RESULT_TYPE_CREATE_ENTRY, RESULT_TYPE_FORM
+
+from tests.common import MockConfigEntry
+
+
+@pytest.mark.parametrize("platform", ("sensor",))
+async def test_config_flow(hass: HomeAssistant, platform) -> None:
+    """Test the config flow."""
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN, context={"source": config_entries.SOURCE_USER}
+    )
+    assert result["type"] == RESULT_TYPE_FORM
+    assert result["errors"] is None
+
+    with patch(
+        "homeassistant.components.tod.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_configure(
+            result["flow_id"],
+            {
+                "after_time": "10:00",
+                "before_time": "18:00",
+                "name": "My tod",
+            },
+        )
+        await hass.async_block_till_done()
+
+    assert result["type"] == RESULT_TYPE_CREATE_ENTRY
+    assert result["title"] == "My tod"
+    assert result["data"] == {}
+    assert result["options"] == {
+        "after_time": "10:00",
+        "before_time": "18:00",
+        "name": "My tod",
+    }
+    assert len(mock_setup_entry.mock_calls) == 1
+
+    config_entry = hass.config_entries.async_entries(DOMAIN)[0]
+    assert config_entry.data == {}
+    assert config_entry.options == {
+        "after_time": "10:00",
+        "before_time": "18:00",
+        "name": "My tod",
+    }
+    assert config_entry.title == "My tod"
+
+
+def get_suggested(schema, key):
+    """Get suggested value for key in voluptuous schema."""
+    for k in schema.keys():
+        if k == key:
+            if k.description is None or "suggested_value" not in k.description:
+                return None
+            return k.description["suggested_value"]
+    # Wanted key absent from schema
+    raise Exception
+
+
+@freeze_time("2022-03-16 17:37:00", tz_offset=-7)
+async def test_options(hass: HomeAssistant) -> None:
+    """Test reconfiguring."""
+    # Setup the config entry
+    config_entry = MockConfigEntry(
+        data={},
+        domain=DOMAIN,
+        options={
+            "after_time": "10:00",
+            "before_time": "18:05",
+            "name": "My tod",
+        },
+        title="My tod",
+    )
+    config_entry.add_to_hass(hass)
+    assert await hass.config_entries.async_setup(config_entry.entry_id)
+    await hass.async_block_till_done()
+
+    result = await hass.config_entries.options.async_init(config_entry.entry_id)
+    assert result["type"] == RESULT_TYPE_FORM
+    assert result["step_id"] == "init"
+    schema = result["data_schema"].schema
+    assert get_suggested(schema, "after_time") == "10:00"
+    assert get_suggested(schema, "before_time") == "18:05"
+
+    result = await hass.config_entries.options.async_configure(
+        result["flow_id"],
+        user_input={
+            "after_time": "10:00",
+            "before_time": "17:05",
+        },
+    )
+    assert result["type"] == RESULT_TYPE_CREATE_ENTRY
+    assert result["data"] == {
+        "after_time": "10:00",
+        "before_time": "17:05",
+        "name": "My tod",
+    }
+    assert config_entry.data == {}
+    assert config_entry.options == {
+        "after_time": "10:00",
+        "before_time": "17:05",
+        "name": "My tod",
+    }
+    assert config_entry.title == "My tod"
+
+    # Check config entry is reloaded with new options
+    await hass.async_block_till_done()
+
+    # Check the entity was updated, no new entity was created
+    assert len(hass.states.async_all()) == 1
+
+    # Check the state of the entity has changed as expected
+    state = hass.states.get("binary_sensor.my_tod")
+    assert state.state == "off"
+    assert state.attributes["after"] == "2022-03-16T10:00:00-07:00"
+    assert state.attributes["before"] == "2022-03-16T17:05:00-07:00"
diff --git a/tests/components/tod/test_init.py b/tests/components/tod/test_init.py
new file mode 100644
index 00000000000..510bf848ad4
--- /dev/null
+++ b/tests/components/tod/test_init.py
@@ -0,0 +1,49 @@
+"""Test the Times of the Day integration."""
+from freezegun import freeze_time
+
+from homeassistant.components.tod.const import DOMAIN
+from homeassistant.core import HomeAssistant
+from homeassistant.helpers import entity_registry as er
+
+from tests.common import MockConfigEntry
+
+
+@freeze_time("2022-03-16 17:37:00", tz_offset=-7)
+async def test_setup_and_remove_config_entry(hass: HomeAssistant) -> None:
+    """Test setting up and removing a config entry."""
+    registry = er.async_get(hass)
+    tod_entity_id = "binary_sensor.my_tod"
+
+    # Setup the config entry
+    config_entry = MockConfigEntry(
+        data={},
+        domain=DOMAIN,
+        options={
+            "after_time": "10:00:00",
+            "before_time": "18:05:00",
+            "name": "My tod",
+        },
+        title="My tod",
+    )
+    config_entry.add_to_hass(hass)
+    assert await hass.config_entries.async_setup(config_entry.entry_id)
+    await hass.async_block_till_done()
+
+    # Check the entity is registered in the entity registry
+    assert registry.async_get(tod_entity_id) is not None
+
+    # Check the platform is setup correctly
+    state = hass.states.get(tod_entity_id)
+    # Check the state of the entity is as expected
+    state = hass.states.get("binary_sensor.my_tod")
+    assert state.state == "off"
+    assert state.attributes["after"] == "2022-03-16T10:00:00-07:00"
+    assert state.attributes["before"] == "2022-03-16T18:05:00-07:00"
+
+    # Remove the config entry
+    assert await hass.config_entries.async_remove(config_entry.entry_id)
+    await hass.async_block_till_done()
+
+    # Check the state and entity registry entry are removed
+    assert hass.states.get(tod_entity_id) is None
+    assert registry.async_get(tod_entity_id) is None