diff --git a/homeassistant/components/private_ble_device/device_tracker.py b/homeassistant/components/private_ble_device/device_tracker.py
index 64e23b25ebe..4f22c9b275c 100644
--- a/homeassistant/components/private_ble_device/device_tracker.py
+++ b/homeassistant/components/private_ble_device/device_tracker.py
@@ -31,6 +31,7 @@ class BasePrivateDeviceTracker(BasePrivateDeviceEntity, BaseTrackerEntity):
 
     _attr_should_poll = False
     _attr_has_entity_name = True
+    _attr_translation_key = "device_tracker"
     _attr_name = None
 
     @property
@@ -68,8 +69,3 @@ class BasePrivateDeviceTracker(BasePrivateDeviceEntity, BaseTrackerEntity):
     def source_type(self) -> SourceType:
         """Return the source type, eg gps or router, of the device."""
         return SourceType.BLUETOOTH_LE
-
-    @property
-    def icon(self) -> str:
-        """Return device icon."""
-        return "mdi:bluetooth-connect" if self._last_info else "mdi:bluetooth-off"
diff --git a/homeassistant/components/private_ble_device/icons.json b/homeassistant/components/private_ble_device/icons.json
new file mode 100644
index 00000000000..0bab138182d
--- /dev/null
+++ b/homeassistant/components/private_ble_device/icons.json
@@ -0,0 +1,20 @@
+{
+  "entity": {
+    "device_tracker": {
+      "device_tracker": {
+        "default": "mdi:bluetooth-off",
+        "state": {
+          "home": "mdi:bluetooth-connect"
+        }
+      }
+    },
+    "sensor": {
+      "estimated_distance": {
+        "default": "mdi:signal-distance-variant"
+      },
+      "estimated_broadcast_interval": {
+        "default": "mdi:timer-sync-outline"
+      }
+    }
+  }
+}
diff --git a/homeassistant/components/private_ble_device/sensor.py b/homeassistant/components/private_ble_device/sensor.py
index fb094de3d58..1cff006794c 100644
--- a/homeassistant/components/private_ble_device/sensor.py
+++ b/homeassistant/components/private_ble_device/sensor.py
@@ -65,7 +65,6 @@ SENSOR_DESCRIPTIONS = (
     PrivateDeviceSensorEntityDescription(
         key="estimated_distance",
         translation_key="estimated_distance",
-        icon="mdi:signal-distance-variant",
         native_unit_of_measurement=UnitOfLength.METERS,
         value_fn=lambda _, service_info: service_info.advertisement
         and service_info.advertisement.tx_power
@@ -79,7 +78,6 @@ SENSOR_DESCRIPTIONS = (
     PrivateDeviceSensorEntityDescription(
         key="estimated_broadcast_interval",
         translation_key="estimated_broadcast_interval",
-        icon="mdi:timer-sync-outline",
         native_unit_of_measurement=UnitOfTime.SECONDS,
         entity_registry_enabled_default=False,
         entity_category=EntityCategory.DIAGNOSTIC,