diff --git a/homeassistant/helpers/selector.py b/homeassistant/helpers/selector.py
index 9c4266583e8..52e48724639 100644
--- a/homeassistant/helpers/selector.py
+++ b/homeassistant/helpers/selector.py
@@ -879,9 +879,9 @@ class LocationSelector(Selector[LocationSelectorConfig]):
     )
     DATA_SCHEMA = vol.Schema(
         {
-            vol.Required("latitude"): float,
-            vol.Required("longitude"): float,
-            vol.Optional("radius"): float,
+            vol.Required("latitude"): vol.Coerce(float),
+            vol.Required("longitude"): vol.Coerce(float),
+            vol.Optional("radius"): vol.Coerce(float),
         }
     )
 
diff --git a/tests/helpers/test_selector.py b/tests/helpers/test_selector.py
index e925b425f96..633673cac98 100644
--- a/tests/helpers/test_selector.py
+++ b/tests/helpers/test_selector.py
@@ -858,6 +858,11 @@ def test_language_selector_schema(schema, valid_selections, invalid_selections)
                     "longitude": 2.0,
                     "radius": 3.0,
                 },
+                {
+                    "latitude": 1,
+                    "longitude": 2,
+                    "radius": 3,
+                },
             ),
             (
                 None,
@@ -865,7 +870,6 @@ def test_language_selector_schema(schema, valid_selections, invalid_selections)
                 {},
                 {"latitude": 1.0},
                 {"longitude": 1.0},
-                {"latitude": 1.0, "longitude": "1.0"},
             ),
         ),
     ),