diff --git a/homeassistant/components/generic/config_flow.py b/homeassistant/components/generic/config_flow.py
index c5c645264d6..d3b2a260477 100644
--- a/homeassistant/components/generic/config_flow.py
+++ b/homeassistant/components/generic/config_flow.py
@@ -4,12 +4,13 @@ from __future__ import annotations
 import contextlib
 from errno import EHOSTUNREACH, EIO
 from functools import partial
-import imghdr
+import io
 import logging
 from types import MappingProxyType
 from typing import Any
 from urllib.parse import urlparse, urlunparse
 
+import PIL
 from async_timeout import timeout
 import av
 from httpx import HTTPStatusError, RequestError, TimeoutException
@@ -110,9 +111,14 @@ def build_schema(
 
 def get_image_type(image):
     """Get the format of downloaded bytes that could be an image."""
-    fmt = imghdr.what(None, h=image)
+    fmt = None
+    imagefile = io.BytesIO(image)
+    with contextlib.suppress(PIL.UnidentifiedImageError):
+        img = PIL.Image.open(imagefile)
+        fmt = img.format.lower()
+
     if fmt is None:
-        # if imghdr can't figure it out, could be svg.
+        # if PIL can't figure it out, could be svg.
         with contextlib.suppress(UnicodeDecodeError):
             if image.decode("utf-8").lstrip().startswith("<svg"):
                 return "svg+xml"
diff --git a/homeassistant/components/generic/manifest.json b/homeassistant/components/generic/manifest.json
index e5ce10bc03f..66efa0925c5 100644
--- a/homeassistant/components/generic/manifest.json
+++ b/homeassistant/components/generic/manifest.json
@@ -2,7 +2,7 @@
   "domain": "generic",
   "name": "Generic Camera",
   "config_flow": true,
-  "requirements": ["av==9.0.0"],
+  "requirements": ["av==9.0.0", "pillow==9.0.1"],
   "documentation": "https://www.home-assistant.io/integrations/generic",
   "codeowners": ["@davet2001"],
   "iot_class": "local_push"
diff --git a/requirements_all.txt b/requirements_all.txt
index 43e1704ac9a..4953f1bc161 100644
--- a/requirements_all.txt
+++ b/requirements_all.txt
@@ -1201,6 +1201,7 @@ pi1wire==0.1.0
 pilight==0.1.1
 
 # homeassistant.components.doods
+# homeassistant.components.generic
 # homeassistant.components.image
 # homeassistant.components.proxy
 # homeassistant.components.qrcode
diff --git a/requirements_test_all.txt b/requirements_test_all.txt
index 4009805767b..de51f1611b3 100644
--- a/requirements_test_all.txt
+++ b/requirements_test_all.txt
@@ -798,6 +798,7 @@ pi1wire==0.1.0
 pilight==0.1.1
 
 # homeassistant.components.doods
+# homeassistant.components.generic
 # homeassistant.components.image
 # homeassistant.components.proxy
 # homeassistant.components.qrcode