diff --git a/homeassistant/components/hunterdouglas_powerview/__init__.py b/homeassistant/components/hunterdouglas_powerview/__init__.py
index 3e9ff8727ce..89624a0efbc 100644
--- a/homeassistant/components/hunterdouglas_powerview/__init__.py
+++ b/homeassistant/components/hunterdouglas_powerview/__init__.py
@@ -11,9 +11,9 @@ from aiopvapi.shades import Shades
 from homeassistant.const import CONF_API_VERSION, CONF_HOST, Platform
 from homeassistant.core import HomeAssistant
 from homeassistant.exceptions import ConfigEntryNotReady
-from homeassistant.helpers import entity_registry as er
+from homeassistant.helpers import device_registry as dr, entity_registry as er
 
-from .const import DOMAIN, HUB_EXCEPTIONS
+from .const import DOMAIN, HUB_EXCEPTIONS, MANUFACTURER
 from .coordinator import PowerviewShadeUpdateCoordinator
 from .model import PowerviewConfigEntry, PowerviewEntryData
 from .shade_data import PowerviewShadeData
@@ -64,6 +64,19 @@ async def async_setup_entry(hass: HomeAssistant, entry: PowerviewConfigEntry) ->
         )
         return False
 
+    # manual registration of the hub
+    device_registry = dr.async_get(hass)
+    device_registry.async_get_or_create(
+        config_entry_id=entry.entry_id,
+        connections={(dr.CONNECTION_NETWORK_MAC, hub.mac_address)},
+        identifiers={(DOMAIN, hub.serial_number)},
+        manufacturer=MANUFACTURER,
+        name=hub.name,
+        model=hub.model,
+        sw_version=hub.firmware,
+        hw_version=hub.main_processor_version.name,
+    )
+
     try:
         rooms = Rooms(pv_request)
         room_data: PowerviewData = await rooms.get_rooms()