diff --git a/homeassistant/components/esphome/__init__.py b/homeassistant/components/esphome/__init__.py
index 497dc0deda8..64aae3ce522 100644
--- a/homeassistant/components/esphome/__init__.py
+++ b/homeassistant/components/esphome/__init__.py
@@ -133,9 +133,10 @@ async def async_setup_entry(hass: HomeAssistantType, entry: ConfigEntry) -> bool
             # Call native tag scan
             if service_name == "tag_scanned":
                 tag_id = service_data["tag_id"]
-                device_id = service_data["device_id"]
                 hass.async_create_task(
-                    hass.components.tag.async_scan_tag(tag_id, device_id)
+                    hass.components.tag.async_scan_tag(
+                        tag_id, entry_data.device_info.name
+                    )
                 )
                 return