diff --git a/homeassistant/components/notify/__init__.py b/homeassistant/components/notify/__init__.py
index ecd15aeb8e2..ee53159d5e6 100644
--- a/homeassistant/components/notify/__init__.py
+++ b/homeassistant/components/notify/__init__.py
@@ -4,12 +4,13 @@ homeassistant.components.notify
 
 Provides functionality to notify people.
 """
+from functools import partial
 import logging
 
 from homeassistant.loader import get_component
-from homeassistant.helpers import validate_config
+from homeassistant.helpers import config_per_platform
 
-from homeassistant.const import CONF_PLATFORM
+from homeassistant.const import CONF_NAME
 
 DOMAIN = "notify"
 DEPENDENCIES = []
@@ -33,42 +34,45 @@ def send_message(hass, message):
 
 def setup(hass, config):
     """ Sets up notify services. """
+    success = False
 
-    if not validate_config(config, {DOMAIN: [CONF_PLATFORM]}, _LOGGER):
-        return False
+    for platform, p_config in config_per_platform(config, DOMAIN, _LOGGER):
+        # get platform
+        notify_implementation = get_component(
+            'notify.{}'.format(platform))
 
-    platform = config[DOMAIN].get(CONF_PLATFORM)
+        if notify_implementation is None:
+            _LOGGER.error("Unknown notification service specified.")
+            continue
 
-    notify_implementation = get_component(
-        'notify.{}'.format(platform))
+        # create platform service
+        notify_service = notify_implementation.get_service(
+            hass, {DOMAIN: p_config})
 
-    if notify_implementation is None:
-        _LOGGER.error("Unknown notification service specified.")
+        if notify_service is None:
+            _LOGGER.error("Failed to initialize notification service %s",
+                          platform)
+            continue
 
-        return False
+        # create service handler
+        def notify_message(notify_service, call):
+            """ Handle sending notification message service calls. """
+            message = call.data.get(ATTR_MESSAGE)
 
-    notify_service = notify_implementation.get_service(hass, config)
+            if message is None:
+                return
 
-    if notify_service is None:
-        _LOGGER.error("Failed to initialize notification service %s",
-                      platform)
+            title = call.data.get(ATTR_TITLE, ATTR_TITLE_DEFAULT)
 
-        return False
+            notify_service.send_message(message, title=title)
 
-    def notify_message(call):
-        """ Handle sending notification message service calls. """
-        message = call.data.get(ATTR_MESSAGE)
+        # register service
+        service_call_handler = partial(notify_message, notify_service)
+        service_notify = p_config.get(CONF_NAME, SERVICE_NOTIFY)
+        hass.services.register(DOMAIN, service_notify, service_call_handler)
+        success = True
 
-        if message is None:
-            return
-
-        title = call.data.get(ATTR_TITLE, ATTR_TITLE_DEFAULT)
-
-        notify_service.send_message(message, title=title)
-
-    hass.services.register(DOMAIN, SERVICE_NOTIFY, notify_message)
-
-    return True
+    return success
 
 
 # pylint: disable=too-few-public-methods