diff --git a/homeassistant/components/ups/sensor.py b/homeassistant/components/ups/sensor.py
index 0fff07d442f..cfe35a9a63f 100644
--- a/homeassistant/components/ups/sensor.py
+++ b/homeassistant/components/ups/sensor.py
@@ -40,6 +40,12 @@ def setup_platform(hass, config, add_entities, discovery_info=None):
     """Set up the UPS platform."""
     import upsmychoice
 
+    _LOGGER.warning(
+        "The ups integration is deprecated and will be removed "
+        "in Home Assistant 0.100.0. For more information see ADR-0004:"
+        "https://github.com/home-assistant/architecture/blob/master/adr/0004-webscraping.md"
+    )
+
     try:
         cookie = hass.config.path(COOKIE)
         session = upsmychoice.get_session(