diff --git a/homeassistant/components/lutron/config_flow.py b/homeassistant/components/lutron/config_flow.py
index 6a48e0d4b67..3f55a2b131b 100644
--- a/homeassistant/components/lutron/config_flow.py
+++ b/homeassistant/components/lutron/config_flow.py
@@ -9,10 +9,21 @@ from urllib.error import HTTPError
 from pylutron import Lutron
 import voluptuous as vol
 
-from homeassistant.config_entries import ConfigFlow, ConfigFlowResult
+from homeassistant.config_entries import (
+    ConfigEntry,
+    ConfigFlow,
+    ConfigFlowResult,
+    OptionsFlow,
+)
 from homeassistant.const import CONF_HOST, CONF_PASSWORD, CONF_USERNAME
+from homeassistant.core import callback
+from homeassistant.helpers.selector import (
+    NumberSelector,
+    NumberSelectorConfig,
+    NumberSelectorMode,
+)
 
-from .const import DOMAIN
+from .const import CONF_DEFAULT_DIMMER_LEVEL, DEFAULT_DIMMER_LEVEL, DOMAIN
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -68,3 +79,36 @@ class LutronConfigFlow(ConfigFlow, domain=DOMAIN):
             ),
             errors=errors,
         )
+
+    @staticmethod
+    @callback
+    def async_get_options_flow(
+        config_entry: ConfigEntry,
+    ) -> OptionsFlowHandler:
+        """Get the options flow for this handler."""
+        return OptionsFlowHandler()
+
+
+class OptionsFlowHandler(OptionsFlow):
+    """Handle option flow for lutron."""
+
+    async def async_step_init(
+        self, user_input: dict[str, Any] | None = None
+    ) -> ConfigFlowResult:
+        """Handle options flow."""
+        if user_input is not None:
+            return self.async_create_entry(title="", data=user_input)
+
+        data_schema = vol.Schema(
+            {
+                vol.Required(
+                    CONF_DEFAULT_DIMMER_LEVEL,
+                    default=self.config_entry.options.get(
+                        CONF_DEFAULT_DIMMER_LEVEL, DEFAULT_DIMMER_LEVEL
+                    ),
+                ): NumberSelector(
+                    NumberSelectorConfig(min=1, max=255, mode=NumberSelectorMode.SLIDER)
+                )
+            }
+        )
+        return self.async_show_form(step_id="init", data_schema=data_schema)
diff --git a/homeassistant/components/lutron/const.py b/homeassistant/components/lutron/const.py
index 3862f7eb1d8..b69e35f38ba 100644
--- a/homeassistant/components/lutron/const.py
+++ b/homeassistant/components/lutron/const.py
@@ -1,3 +1,7 @@
 """Lutron constants."""
 
 DOMAIN = "lutron"
+
+CONF_DEFAULT_DIMMER_LEVEL = "default_dimmer_level"
+
+DEFAULT_DIMMER_LEVEL = 255 / 2
diff --git a/homeassistant/components/lutron/light.py b/homeassistant/components/lutron/light.py
index 58183fb0a38..a7489e13b7b 100644
--- a/homeassistant/components/lutron/light.py
+++ b/homeassistant/components/lutron/light.py
@@ -5,7 +5,7 @@ from __future__ import annotations
 from collections.abc import Mapping
 from typing import Any
 
-from pylutron import Output
+from pylutron import Lutron, LutronEntity, Output
 
 from homeassistant.components.light import (
     ATTR_BRIGHTNESS,
@@ -20,6 +20,7 @@ from homeassistant.core import HomeAssistant
 from homeassistant.helpers.entity_platform import AddConfigEntryEntitiesCallback
 
 from . import DOMAIN, LutronData
+from .const import CONF_DEFAULT_DIMMER_LEVEL, DEFAULT_DIMMER_LEVEL
 from .entity import LutronDevice
 
 
@@ -37,7 +38,7 @@ async def async_setup_entry(
 
     async_add_entities(
         (
-            LutronLight(area_name, device, entry_data.client)
+            LutronLight(area_name, device, entry_data.client, config_entry)
             for area_name, device in entry_data.lights
         ),
         True,
@@ -64,6 +65,17 @@ class LutronLight(LutronDevice, LightEntity):
     _prev_brightness: int | None = None
     _attr_name = None
 
+    def __init__(
+        self,
+        area_name: str,
+        lutron_device: LutronEntity,
+        controller: Lutron,
+        config_entry: ConfigEntry,
+    ) -> None:
+        """Initialize the device."""
+        super().__init__(area_name, lutron_device, controller)
+        self._config_entry = config_entry
+
     def turn_on(self, **kwargs: Any) -> None:
         """Turn the light on."""
         if flash := kwargs.get(ATTR_FLASH):
@@ -72,7 +84,9 @@ class LutronLight(LutronDevice, LightEntity):
             if ATTR_BRIGHTNESS in kwargs and self._lutron_device.is_dimmable:
                 brightness = kwargs[ATTR_BRIGHTNESS]
             elif self._prev_brightness == 0:
-                brightness = 255 / 2
+                brightness = self._config_entry.options.get(
+                    CONF_DEFAULT_DIMMER_LEVEL, DEFAULT_DIMMER_LEVEL
+                )
             else:
                 brightness = self._prev_brightness
             self._prev_brightness = brightness
diff --git a/homeassistant/components/lutron/strings.json b/homeassistant/components/lutron/strings.json
index b73e0bd15ed..37db509e294 100644
--- a/homeassistant/components/lutron/strings.json
+++ b/homeassistant/components/lutron/strings.json
@@ -19,6 +19,15 @@
       }
     }
   },
+  "options": {
+    "step": {
+      "init": {
+        "data": {
+          "default_dimmer_level": "Default light level when first turning on a light from Home Assistant"
+        }
+      }
+    }
+  },
   "entity": {
     "event": {
       "button": {