diff --git a/homeassistant/components/bluetooth/__init__.py b/homeassistant/components/bluetooth/__init__.py
index 560fb0663a8..4768d58379a 100644
--- a/homeassistant/components/bluetooth/__init__.py
+++ b/homeassistant/components/bluetooth/__init__.py
@@ -86,6 +86,7 @@ from .manager import HomeAssistantBluetoothManager
 from .match import BluetoothCallbackMatcher, IntegrationMatcher
 from .models import BluetoothCallback, BluetoothChange
 from .storage import BluetoothStorage
+from .util import adapter_title
 
 if TYPE_CHECKING:
     from homeassistant.helpers.typing import ConfigType
@@ -332,6 +333,10 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         ) from err
     adapters = await manager.async_get_bluetooth_adapters()
     details = adapters[adapter]
+    if entry.title == address:
+        hass.config_entries.async_update_entry(
+            entry, title=adapter_title(adapter, details)
+        )
     slots: int = details.get(ADAPTER_CONNECTION_SLOTS) or DEFAULT_CONNECTION_SLOTS
     entry.async_on_unload(async_register_scanner(hass, scanner, connection_slots=slots))
     await async_update_device(hass, entry, adapter, details)
diff --git a/homeassistant/components/bluetooth/config_flow.py b/homeassistant/components/bluetooth/config_flow.py
index 87038d48151..90d2624fb0f 100644
--- a/homeassistant/components/bluetooth/config_flow.py
+++ b/homeassistant/components/bluetooth/config_flow.py
@@ -12,7 +12,6 @@ from bluetooth_adapters import (
     AdapterDetails,
     adapter_human_name,
     adapter_model,
-    adapter_unique_name,
     get_adapters,
 )
 import voluptuous as vol
@@ -28,6 +27,7 @@ from homeassistant.helpers.typing import DiscoveryInfoType
 
 from . import models
 from .const import CONF_ADAPTER, CONF_DETAILS, CONF_PASSIVE, DOMAIN
+from .util import adapter_title
 
 OPTIONS_SCHEMA = vol.Schema(
     {
@@ -47,14 +47,6 @@ def adapter_display_info(adapter: str, details: AdapterDetails) -> str:
     return f"{name} {manufacturer} {model}"
 
 
-def adapter_title(adapter: str, details: AdapterDetails) -> str:
-    """Return the adapter title."""
-    unique_name = adapter_unique_name(adapter, details[ADAPTER_ADDRESS])
-    model = adapter_model(details)
-    manufacturer = details[ADAPTER_MANUFACTURER] or "Unknown"
-    return f"{manufacturer} {model} ({unique_name})"
-
-
 class BluetoothConfigFlow(ConfigFlow, domain=DOMAIN):
     """Config flow for Bluetooth."""
 
diff --git a/homeassistant/components/bluetooth/util.py b/homeassistant/components/bluetooth/util.py
index 0faac9a8613..8c7ad13294a 100644
--- a/homeassistant/components/bluetooth/util.py
+++ b/homeassistant/components/bluetooth/util.py
@@ -2,7 +2,14 @@
 
 from __future__ import annotations
 
-from bluetooth_adapters import BluetoothAdapters
+from bluetooth_adapters import (
+    ADAPTER_ADDRESS,
+    ADAPTER_MANUFACTURER,
+    ADAPTER_PRODUCT,
+    AdapterDetails,
+    BluetoothAdapters,
+    adapter_unique_name,
+)
 from bluetooth_data_tools import monotonic_time_coarse
 
 from homeassistant.core import callback
@@ -69,3 +76,12 @@ def async_load_history_from_system(
                 connectable_loaded_history[address] = service_info
 
     return all_loaded_history, connectable_loaded_history
+
+
+@callback
+def adapter_title(adapter: str, details: AdapterDetails) -> str:
+    """Return the adapter title."""
+    unique_name = adapter_unique_name(adapter, details[ADAPTER_ADDRESS])
+    model = details.get(ADAPTER_PRODUCT, "Unknown")
+    manufacturer = details[ADAPTER_MANUFACTURER] or "Unknown"
+    return f"{manufacturer} {model} ({unique_name})"
diff --git a/tests/components/bluetooth/test_config_flow.py b/tests/components/bluetooth/test_config_flow.py
index d044be76e6d..33474280ec4 100644
--- a/tests/components/bluetooth/test_config_flow.py
+++ b/tests/components/bluetooth/test_config_flow.py
@@ -99,9 +99,7 @@ async def test_async_step_user_linux_one_adapter(
             result["flow_id"], user_input={}
         )
     assert result2["type"] is FlowResultType.CREATE_ENTRY
-    assert (
-        result2["title"] == "ACME Bluetooth Adapter 5.0 (cc01:aa01) (00:00:00:00:00:01)"
-    )
+    assert result2["title"] == "ACME Bluetooth Adapter 5.0 (00:00:00:00:00:01)"
     assert result2["data"] == {}
     assert len(mock_setup_entry.mock_calls) == 1
 
@@ -144,9 +142,7 @@ async def test_async_step_user_linux_two_adapters(
             result["flow_id"], user_input={CONF_ADAPTER: "hci1"}
         )
     assert result2["type"] is FlowResultType.CREATE_ENTRY
-    assert (
-        result2["title"] == "ACME Bluetooth Adapter 5.0 (cc01:aa01) (00:00:00:00:00:02)"
-    )
+    assert result2["title"] == "ACME Bluetooth Adapter 5.0 (00:00:00:00:00:02)"
     assert result2["data"] == {}
     assert len(mock_setup_entry.mock_calls) == 1
 
diff --git a/tests/components/bluetooth/test_init.py b/tests/components/bluetooth/test_init.py
index 82fa0341966..8c26745d541 100644
--- a/tests/components/bluetooth/test_init.py
+++ b/tests/components/bluetooth/test_init.py
@@ -3173,3 +3173,16 @@ async def test_haos_9_or_later(
     registry = async_get_issue_registry(hass)
     issue = registry.async_get_issue(DOMAIN, "haos_outdated")
     assert issue is None
+
+
+async def test_title_updated_if_mac_address(
+    hass: HomeAssistant, mock_bleak_scanner_start: MagicMock, one_adapter: None
+) -> None:
+    """Test the title is updated if it is the mac address."""
+    entry = MockConfigEntry(
+        domain="bluetooth", title="00:00:00:00:00:01", unique_id="00:00:00:00:00:01"
+    )
+    entry.add_to_hass(hass)
+    await hass.config_entries.async_setup(entry.entry_id)
+    await hass.async_block_till_done()
+    assert entry.title == "ACME Bluetooth Adapter 5.0 (00:00:00:00:00:01)"