diff --git a/homeassistant/components/upnp/config_flow.py b/homeassistant/components/upnp/config_flow.py
index 7fa37f589bf..7d4e768e855 100644
--- a/homeassistant/components/upnp/config_flow.py
+++ b/homeassistant/components/upnp/config_flow.py
@@ -63,6 +63,12 @@ async def _async_mac_address_from_discovery(
     return await async_get_mac_address_from_host(hass, host)
 
 
+def _is_igd_device(discovery_info: ssdp.SsdpServiceInfo) -> bool:
+    """Test if discovery is a complete IGD device."""
+    root_device_info = discovery_info.upnp
+    return root_device_info.get(ssdp.ATTR_UPNP_DEVICE_TYPE) in {ST_IGD_V1, ST_IGD_V2}
+
+
 class UpnpFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
     """Handle a UPnP/IGD config flow."""
 
@@ -108,6 +114,7 @@ class UpnpFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
             for discovery in discoveries
             if (
                 _is_complete_discovery(discovery)
+                and _is_igd_device(discovery)
                 and discovery.ssdp_usn not in current_unique_ids
             )
         ]
@@ -144,6 +151,12 @@ class UpnpFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
             LOGGER.debug("Incomplete discovery, ignoring")
             return self.async_abort(reason="incomplete_discovery")
 
+        # Ensure device is usable. Ideally we would use IgdDevice.is_profile_device,
+        # but that requires constructing the device completely.
+        if not _is_igd_device(discovery_info):
+            LOGGER.debug("Non IGD device, ignoring")
+            return self.async_abort(reason="non_igd_device")
+
         # Ensure not already configuring/configured.
         unique_id = discovery_info.ssdp_usn
         await self.async_set_unique_id(unique_id)
diff --git a/tests/components/upnp/test_config_flow.py b/tests/components/upnp/test_config_flow.py
index 80847ec2737..66d84fe0862 100644
--- a/tests/components/upnp/test_config_flow.py
+++ b/tests/components/upnp/test_config_flow.py
@@ -14,6 +14,7 @@ from homeassistant.components.upnp.const import (
     CONFIG_ENTRY_ST,
     CONFIG_ENTRY_UDN,
     DOMAIN,
+    ST_IGD_V1,
 )
 from homeassistant.core import HomeAssistant
 
@@ -75,6 +76,7 @@ async def test_flow_ssdp_incomplete_discovery(hass: HomeAssistant):
             ssdp_st=TEST_ST,
             ssdp_location=TEST_LOCATION,
             upnp={
+                ssdp.ATTR_UPNP_DEVICE_TYPE: ST_IGD_V1,
                 # ssdp.ATTR_UPNP_UDN: TEST_UDN,  # Not provided.
             },
         ),
@@ -83,6 +85,27 @@ async def test_flow_ssdp_incomplete_discovery(hass: HomeAssistant):
     assert result["reason"] == "incomplete_discovery"
 
 
+@pytest.mark.usefixtures("mock_get_source_ip")
+async def test_flow_ssdp_non_igd_device(hass: HomeAssistant):
+    """Test config flow: incomplete discovery through ssdp."""
+    # Discovered via step ssdp.
+    result = await hass.config_entries.flow.async_init(
+        DOMAIN,
+        context={"source": config_entries.SOURCE_SSDP},
+        data=ssdp.SsdpServiceInfo(
+            ssdp_usn=TEST_USN,
+            ssdp_st=TEST_ST,
+            ssdp_location=TEST_LOCATION,
+            upnp={
+                ssdp.ATTR_UPNP_DEVICE_TYPE: "urn:schemas-upnp-org:device:WFADevice:1",  # Non-IGD
+                ssdp.ATTR_UPNP_UDN: TEST_UDN,
+            },
+        ),
+    )
+    assert result["type"] == data_entry_flow.RESULT_TYPE_ABORT
+    assert result["reason"] == "non_igd_device"
+
+
 @pytest.mark.usefixtures(
     "ssdp_instant_discovery",
     "mock_setup_entry",