diff --git a/homeassistant/components/mqtt/binary_sensor.py b/homeassistant/components/mqtt/binary_sensor.py
index 800db2cad79..d9ec64a02c9 100644
--- a/homeassistant/components/mqtt/binary_sensor.py
+++ b/homeassistant/components/mqtt/binary_sensor.py
@@ -49,6 +49,7 @@ DEFAULT_PAYLOAD_OFF = "OFF"
 DEFAULT_PAYLOAD_ON = "ON"
 DEFAULT_FORCE_UPDATE = False
 CONF_EXPIRE_AFTER = "expire_after"
+PAYLOAD_NONE = "None"
 
 PLATFORM_SCHEMA = mqtt.MQTT_RO_PLATFORM_SCHEMA.extend(
     {
@@ -174,6 +175,8 @@ class MqttBinarySensor(MqttEntity, BinarySensorEntity):
                 self._state = True
             elif payload == self._config[CONF_PAYLOAD_OFF]:
                 self._state = False
+            elif payload == PAYLOAD_NONE:
+                self._state = None
             else:  # Payload is not for this entity
                 template_info = ""
                 if self._config.get(CONF_VALUE_TEMPLATE) is not None:
@@ -221,7 +224,7 @@ class MqttBinarySensor(MqttEntity, BinarySensorEntity):
         self.async_write_ha_state()
 
     @property
-    def is_on(self):
+    def is_on(self) -> bool | None:
         """Return true if the binary sensor is on."""
         return self._state
 
diff --git a/tests/components/mqtt/test_binary_sensor.py b/tests/components/mqtt/test_binary_sensor.py
index a13f0781dfb..1d94dc7ccf7 100644
--- a/tests/components/mqtt/test_binary_sensor.py
+++ b/tests/components/mqtt/test_binary_sensor.py
@@ -269,6 +269,10 @@ async def test_setting_sensor_value_via_mqtt_message(hass, mqtt_mock):
     state = hass.states.get("binary_sensor.test")
     assert state.state == STATE_OFF
 
+    async_fire_mqtt_message(hass, "test-topic", "None")
+    state = hass.states.get("binary_sensor.test")
+    assert state.state == STATE_UNKNOWN
+
 
 async def test_invalid_sensor_value_via_mqtt_message(hass, mqtt_mock, caplog):
     """Test the setting of the value via MQTT."""