diff --git a/homeassistant/components/profiler/__init__.py b/homeassistant/components/profiler/__init__.py
index 99d074d95fe..0f997dd41bd 100644
--- a/homeassistant/components/profiler/__init__.py
+++ b/homeassistant/components/profiler/__init__.py
@@ -8,6 +8,7 @@ import sys
 import threading
 import time
 import traceback
+from typing import Any
 
 from guppy import hpy
 import objgraph
@@ -87,13 +88,24 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
         persistent_notification.async_dismiss(hass, "profile_object_logging")
         domain_data.pop(LOG_INTERVAL_SUB)()
 
+    def _safe_repr(obj: Any) -> str:
+        """Get the repr of an object but keep going if there is an exception.
+
+        We wrap repr to ensure if one object cannot be serialized, we can
+        still get the rest.
+        """
+        try:
+            return repr(obj)
+        except Exception:  # pylint: disable=broad-except
+            return f"Failed to serialize {type(obj)}"
+
     def _dump_log_objects(call: ServiceCall) -> None:
         obj_type = call.data[CONF_TYPE]
 
         _LOGGER.critical(
             "%s objects in memory: %s",
             obj_type,
-            objgraph.by_type(obj_type),
+            [_safe_repr(obj) for obj in objgraph.by_type(obj_type)],
         )
 
         persistent_notification.create(
diff --git a/tests/components/profiler/test_init.py b/tests/components/profiler/test_init.py
index 37e48763131..4c88e6170c6 100644
--- a/tests/components/profiler/test_init.py
+++ b/tests/components/profiler/test_init.py
@@ -131,19 +131,31 @@ async def test_dump_log_object(hass, caplog):
     assert await hass.config_entries.async_setup(entry.entry_id)
     await hass.async_block_till_done()
 
+    class DumpLogDummy:
+        def __init__(self, fail):
+            self.fail = fail
+
+        def __repr__(self):
+            if self.fail:
+                raise Exception("failed")
+            return "<DumpLogDummy success>"
+
+    obj1 = DumpLogDummy(False)
+    obj2 = DumpLogDummy(True)
+
     assert hass.services.has_service(DOMAIN, SERVICE_DUMP_LOG_OBJECTS)
 
     await hass.services.async_call(
-        DOMAIN, SERVICE_DUMP_LOG_OBJECTS, {CONF_TYPE: "MockConfigEntry"}
+        DOMAIN, SERVICE_DUMP_LOG_OBJECTS, {CONF_TYPE: "DumpLogDummy"}
     )
     await hass.async_block_till_done()
 
-    assert "MockConfigEntry" in caplog.text
+    assert "<DumpLogDummy success>" in caplog.text
+    assert "Failed to serialize" in caplog.text
+    del obj1
+    del obj2
     caplog.clear()
 
-    assert await hass.config_entries.async_unload(entry.entry_id)
-    await hass.async_block_till_done()
-
 
 async def test_log_thread_frames(hass, caplog):
     """Test we can log thread frames."""