diff --git a/homeassistant/components/nws/__init__.py b/homeassistant/components/nws/__init__.py
index fed7642605d..ef0731ee94c 100644
--- a/homeassistant/components/nws/__init__.py
+++ b/homeassistant/components/nws/__init__.py
@@ -26,6 +26,7 @@ from .const import (
     COORDINATOR_OBSERVATION,
     DOMAIN,
     NWS_DATA,
+    UPDATE_TIME_PERIOD,
 )
 
 _LOGGER = logging.getLogger(__name__)
@@ -110,11 +111,15 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     nws_data = SimpleNWS(latitude, longitude, api_key, client_session)
     await nws_data.set_station(station)
 
+    async def update_observation() -> None:
+        """Retrieve recent observations."""
+        await nws_data.update_observation(start_time=utcnow() - UPDATE_TIME_PERIOD)
+
     coordinator_observation = NwsDataUpdateCoordinator(
         hass,
         _LOGGER,
         name=f"NWS observation station {station}",
-        update_method=nws_data.update_observation,
+        update_method=update_observation,
         update_interval=DEFAULT_SCAN_INTERVAL,
         failed_update_interval=FAILED_SCAN_INTERVAL,
         request_refresh_debouncer=debounce.Debouncer(
diff --git a/homeassistant/components/nws/const.py b/homeassistant/components/nws/const.py
index 96844edd800..109af7a565b 100644
--- a/homeassistant/components/nws/const.py
+++ b/homeassistant/components/nws/const.py
@@ -82,3 +82,5 @@ COORDINATOR_FORECAST_HOURLY = "coordinator_forecast_hourly"
 
 OBSERVATION_VALID_TIME = timedelta(minutes=20)
 FORECAST_VALID_TIME = timedelta(minutes=45)
+# A lot of stations update once hourly plus some wiggle room
+UPDATE_TIME_PERIOD = timedelta(minutes=70)