diff --git a/homeassistant/components/cloud/client.py b/homeassistant/components/cloud/client.py
index 7308c2c3d0e..916bac4f73d 100644
--- a/homeassistant/components/cloud/client.py
+++ b/homeassistant/components/cloud/client.py
@@ -40,6 +40,7 @@ from .prefs import CloudPreferences
 _LOGGER = logging.getLogger(__name__)
 
 VALID_REPAIR_TRANSLATION_KEYS = {
+    "no_subscription",
     "warn_bad_custom_domain_configuration",
     "reset_bad_custom_domain_configuration",
 }
diff --git a/homeassistant/components/cloud/strings.json b/homeassistant/components/cloud/strings.json
index 6380ee9c312..2dc2acc82d0 100644
--- a/homeassistant/components/cloud/strings.json
+++ b/homeassistant/components/cloud/strings.json
@@ -62,6 +62,10 @@
         }
       }
     },
+    "no_subscription": {
+      "title": "No subscription detected",
+      "description": "You do not have a Home Assistant Cloud subscription. Subscribe at {account_url}."
+    },
     "warn_bad_custom_domain_configuration": {
       "title": "Detected wrong custom domain configuration",
       "description": "The DNS configuration for your custom domain ({custom_domains}) is not correct. Please check the DNS configuration of your domain and make sure it points to the correct CNAME."
diff --git a/tests/components/cloud/test_client.py b/tests/components/cloud/test_client.py
index 7b842b24551..14fcbbd5e5b 100644
--- a/tests/components/cloud/test_client.py
+++ b/tests/components/cloud/test_client.py
@@ -468,7 +468,10 @@ async def test_async_create_repair_issue_known(
     await cloud.client.async_create_repair_issue(
         identifier=identifier,
         translation_key=translation_key,
-        placeholders={"custom_domains": "example.com"},
+        placeholders={
+            "account_url": "http://example.org",
+            "custom_domains": "example.com",
+        },
         severity="warning",
     )
     issue = issue_registry.async_get_issue(domain=DOMAIN, issue_id=identifier)