diff --git a/homeassistant/components/esphome/config_flow.py b/homeassistant/components/esphome/config_flow.py
index 52b8514088a..95304476fae 100644
--- a/homeassistant/components/esphome/config_flow.py
+++ b/homeassistant/components/esphome/config_flow.py
@@ -50,7 +50,6 @@ from .dashboard import async_get_or_create_dashboard_manager, async_set_dashboar
 
 ERROR_REQUIRES_ENCRYPTION_KEY = "requires_encryption_key"
 ERROR_INVALID_ENCRYPTION_KEY = "invalid_psk"
-ESPHOME_URL = "https://esphome.io/"
 _LOGGER = logging.getLogger(__name__)
 
 ZERO_NOISE_PSK = "MDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDA="
@@ -96,7 +95,6 @@ class EsphomeFlowHandler(ConfigFlow, domain=DOMAIN):
             step_id="user",
             data_schema=vol.Schema(fields),
             errors=errors,
-            description_placeholders={"esphome_url": ESPHOME_URL},
         )
 
     async def async_step_user(
diff --git a/homeassistant/components/esphome/strings.json b/homeassistant/components/esphome/strings.json
index 437b9ac2098..197ae46077d 100644
--- a/homeassistant/components/esphome/strings.json
+++ b/homeassistant/components/esphome/strings.json
@@ -23,7 +23,7 @@
           "host": "[%key:common::config_flow::data::host%]",
           "port": "[%key:common::config_flow::data::port%]"
         },
-        "description": "Please enter connection settings of your [ESPHome]({esphome_url}) node."
+        "description": "Please enter connection settings of your ESPHome device."
       },
       "authenticate": {
         "data": {
@@ -47,8 +47,8 @@
         "description": "The ESPHome device {name} disabled transport encryption. Please confirm that you want to remove the encryption key and allow unencrypted connections."
       },
       "discovery_confirm": {
-        "description": "Do you want to add the ESPHome node `{name}` to Home Assistant?",
-        "title": "Discovered ESPHome node"
+        "description": "Do you want to add the device `{name}` to Home Assistant?",
+        "title": "Discovered ESPHome device"
       }
     },
     "flow_title": "{name}"