diff --git a/homeassistant/components/kitchen_sink/__init__.py b/homeassistant/components/kitchen_sink/__init__.py
index 94dfca77410..2c3887bb383 100644
--- a/homeassistant/components/kitchen_sink/__init__.py
+++ b/homeassistant/components/kitchen_sink/__init__.py
@@ -9,6 +9,8 @@ from __future__ import annotations
 import datetime
 from random import random
 
+import voluptuous as vol
+
 from homeassistant.components.recorder import DOMAIN as RECORDER_DOMAIN, get_instance
 from homeassistant.components.recorder.models import StatisticData, StatisticMetaData
 from homeassistant.components.recorder.statistics import (
@@ -18,7 +20,7 @@ from homeassistant.components.recorder.statistics import (
 )
 from homeassistant.config_entries import SOURCE_IMPORT, ConfigEntry
 from homeassistant.const import Platform, UnitOfEnergy, UnitOfTemperature, UnitOfVolume
-from homeassistant.core import HomeAssistant
+from homeassistant.core import HomeAssistant, ServiceCall, callback
 from homeassistant.helpers import config_validation as cv
 from homeassistant.helpers.issue_registry import IssueSeverity, async_create_issue
 from homeassistant.helpers.typing import ConfigType
@@ -40,6 +42,15 @@ COMPONENTS_WITH_DEMO_PLATFORM = [
 
 CONFIG_SCHEMA = cv.empty_config_schema(DOMAIN)
 
+SCHEMA_SERVICE_TEST_SERVICE_1 = vol.Schema(
+    {
+        vol.Required("field_1"): vol.Coerce(int),
+        vol.Required("field_2"): vol.In(["off", "auto", "cool"]),
+        vol.Optional("field_3"): vol.Coerce(int),
+        vol.Optional("field_4"): vol.In(["forwards", "reverse"]),
+    }
+)
+
 
 async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
     """Set up the demo environment."""
@@ -48,6 +59,15 @@ async def async_setup(hass: HomeAssistant, config: ConfigType) -> bool:
             DOMAIN, context={"source": SOURCE_IMPORT}, data={}
         )
     )
+
+    @callback
+    def service_handler(call: ServiceCall | None = None) -> None:
+        """Do nothing."""
+
+    hass.services.async_register(
+        DOMAIN, "test_service_1", service_handler, SCHEMA_SERVICE_TEST_SERVICE_1
+    )
+
     return True
 
 
diff --git a/homeassistant/components/kitchen_sink/icons.json b/homeassistant/components/kitchen_sink/icons.json
index 2947cfa7ec5..565d595d9c7 100644
--- a/homeassistant/components/kitchen_sink/icons.json
+++ b/homeassistant/components/kitchen_sink/icons.json
@@ -7,5 +7,13 @@
         }
       }
     }
+  },
+  "services": {
+    "test_service_1": {
+      "service": "mdi:flask",
+      "sections": {
+        "advanced_fields": "mdi:test-tube"
+      }
+    }
   }
 }
diff --git a/homeassistant/components/kitchen_sink/services.yaml b/homeassistant/components/kitchen_sink/services.yaml
new file mode 100644
index 00000000000..c65495095dc
--- /dev/null
+++ b/homeassistant/components/kitchen_sink/services.yaml
@@ -0,0 +1,32 @@
+test_service_1:
+  fields:
+    field_1:
+      required: true
+      selector:
+        number:
+          min: 0
+          max: 60
+          unit_of_measurement: seconds
+    field_2:
+      required: true
+      selector:
+        select:
+          options:
+            - "off"
+            - "auto"
+            - "cool"
+    advanced_fields:
+      collapsed: true
+      fields:
+        field_3:
+          selector:
+            number:
+              min: 0
+              max: 24
+              unit_of_measurement: hours
+        field_4:
+          selector:
+            select:
+              options:
+                - "forward"
+                - "reverse"
diff --git a/homeassistant/components/kitchen_sink/strings.json b/homeassistant/components/kitchen_sink/strings.json
index c25964ab2ab..b10534eac00 100644
--- a/homeassistant/components/kitchen_sink/strings.json
+++ b/homeassistant/components/kitchen_sink/strings.json
@@ -71,5 +71,35 @@
       "title": "This is not a fixable problem",
       "description": "This issue is never going to give up."
     }
+  },
+  "services": {
+    "test_service_1": {
+      "name": "Test service 1",
+      "description": "Fake service for testing",
+      "fields": {
+        "field_1": {
+          "name": "Field 1",
+          "description": "Number of seconds"
+        },
+        "field_2": {
+          "name": "Field 2",
+          "description": "Mode"
+        },
+        "field_3": {
+          "name": "Field 3",
+          "description": "Number of hours"
+        },
+        "field_4": {
+          "name": "Field 4",
+          "description": "Direction"
+        }
+      },
+      "sections": {
+        "advanced_fields": {
+          "name": "Advanced options",
+          "description": "Some very advanced things"
+        }
+      }
+    }
   }
 }
diff --git a/homeassistant/helpers/icon.py b/homeassistant/helpers/icon.py
index e759719f667..ce8205eb915 100644
--- a/homeassistant/helpers/icon.py
+++ b/homeassistant/helpers/icon.py
@@ -7,7 +7,7 @@ from collections.abc import Iterable
 from functools import lru_cache
 import logging
 import pathlib
-from typing import Any
+from typing import Any, cast
 
 from homeassistant.core import HomeAssistant, callback
 from homeassistant.loader import Integration, async_get_integrations
@@ -21,12 +21,34 @@ ICON_CACHE: HassKey[_IconsCache] = HassKey("icon_cache")
 _LOGGER = logging.getLogger(__name__)
 
 
+def convert_shorthand_service_icon(
+    value: str | dict[str, str | dict[str, str]],
+) -> dict[str, str | dict[str, str]]:
+    """Convert shorthand service icon to dict."""
+    if isinstance(value, str):
+        return {"service": value}
+    return value
+
+
+def _load_icons_file(
+    icons_file: pathlib.Path,
+) -> dict[str, Any]:
+    """Load and parse an icons.json file."""
+    icons = load_json_object(icons_file)
+    if "services" not in icons:
+        return icons
+    services = cast(dict[str, str | dict[str, str | dict[str, str]]], icons["services"])
+    for service, service_icons in services.items():
+        services[service] = convert_shorthand_service_icon(service_icons)
+    return icons
+
+
 def _load_icons_files(
     icons_files: dict[str, pathlib.Path],
 ) -> dict[str, dict[str, Any]]:
     """Load and parse icons.json files."""
     return {
-        component: load_json_object(icons_file)
+        component: _load_icons_file(icons_file)
         for component, icons_file in icons_files.items()
     }
 
diff --git a/script/hassfest/icons.py b/script/hassfest/icons.py
index 10f666b9013..92d42efb842 100644
--- a/script/hassfest/icons.py
+++ b/script/hassfest/icons.py
@@ -9,6 +9,7 @@ import voluptuous as vol
 from voluptuous.humanize import humanize_error
 
 import homeassistant.helpers.config_validation as cv
+from homeassistant.helpers.icon import convert_shorthand_service_icon
 
 from .model import Config, Integration
 from .translations import translation_key_validator
@@ -60,6 +61,22 @@ DATA_ENTRY_ICONS_SCHEMA = vol.Schema(
 )
 
 
+SERVICE_ICONS_SCHEMA = cv.schema_with_slug_keys(
+    vol.All(
+        convert_shorthand_service_icon,
+        vol.Schema(
+            {
+                vol.Optional("service"): icon_value_validator,
+                vol.Optional("sections"): cv.schema_with_slug_keys(
+                    icon_value_validator, slug_validator=translation_key_validator
+                ),
+            }
+        ),
+    ),
+    slug_validator=translation_key_validator,
+)
+
+
 def icon_schema(integration_type: str, no_entity_platform: bool) -> vol.Schema:
     """Create an icon schema."""
 
@@ -91,7 +108,7 @@ def icon_schema(integration_type: str, no_entity_platform: bool) -> vol.Schema:
                 {str: {"fix_flow": DATA_ENTRY_ICONS_SCHEMA}}
             ),
             vol.Optional("options"): DATA_ENTRY_ICONS_SCHEMA,
-            vol.Optional("services"): state_validator,
+            vol.Optional("services"): SERVICE_ICONS_SCHEMA,
         }
     )
 
diff --git a/tests/components/kitchen_sink/test_init.py b/tests/components/kitchen_sink/test_init.py
index 0575141bb3b..b832577a48a 100644
--- a/tests/components/kitchen_sink/test_init.py
+++ b/tests/components/kitchen_sink/test_init.py
@@ -5,6 +5,7 @@ from http import HTTPStatus
 from unittest.mock import ANY
 
 import pytest
+import voluptuous as vol
 
 from homeassistant.components.kitchen_sink import DOMAIN
 from homeassistant.components.recorder import get_instance
@@ -324,3 +325,24 @@ async def test_issues_created(
             },
         ]
     }
+
+
+async def test_service(
+    hass: HomeAssistant,
+) -> None:
+    """Test we can call the service."""
+    assert await async_setup_component(hass, DOMAIN, {DOMAIN: {}})
+
+    with pytest.raises(vol.error.MultipleInvalid):
+        await hass.services.async_call(DOMAIN, "test_service_1", blocking=True)
+
+    await hass.services.async_call(
+        DOMAIN, "test_service_1", {"field_1": 1, "field_2": "auto"}, blocking=True
+    )
+
+    await hass.services.async_call(
+        DOMAIN,
+        "test_service_1",
+        {"field_1": 1, "field_2": "auto", "field_3": 1, "field_4": "forwards"},
+        blocking=True,
+    )
diff --git a/tests/helpers/test_icon.py b/tests/helpers/test_icon.py
index 732f9971ac0..e0dc89f5322 100644
--- a/tests/helpers/test_icon.py
+++ b/tests/helpers/test_icon.py
@@ -101,7 +101,7 @@ async def test_get_icons(hass: HomeAssistant) -> None:
     # Test services icons are available
     icons = await icon.async_get_icons(hass, "services")
     assert len(icons) == 1
-    assert icons["switch"]["turn_off"] == "mdi:toggle-switch-variant-off"
+    assert icons["switch"]["turn_off"] == {"service": "mdi:toggle-switch-variant-off"}
 
     # Ensure icons file for platform isn't loaded, as that isn't supported
     icons = await icon.async_get_icons(hass, "entity")
@@ -126,7 +126,7 @@ async def test_get_icons(hass: HomeAssistant) -> None:
 
     icons = await icon.async_get_icons(hass, "services")
     assert len(icons) == 2
-    assert icons["test_package"]["enable_god_mode"] == "mdi:shield"
+    assert icons["test_package"]["enable_god_mode"] == {"service": "mdi:shield"}
 
     # Load another one
     hass.config.components.add("test_embedded")