diff --git a/homeassistant/components/todo/manifest.json b/homeassistant/components/todo/manifest.json
index 2edf3309e32..8efc93ad4e7 100644
--- a/homeassistant/components/todo/manifest.json
+++ b/homeassistant/components/todo/manifest.json
@@ -1,6 +1,6 @@
 {
   "domain": "todo",
-  "name": "To-do",
+  "name": "To-do list",
   "codeowners": ["@home-assistant/core"],
   "dependencies": ["http"],
   "documentation": "https://www.home-assistant.io/integrations/todo",
diff --git a/homeassistant/components/todo/services.yaml b/homeassistant/components/todo/services.yaml
index cf5f3da2b3a..c31a7e88808 100644
--- a/homeassistant/components/todo/services.yaml
+++ b/homeassistant/components/todo/services.yaml
@@ -7,7 +7,7 @@ create_item:
   fields:
     summary:
       required: true
-      example: "Submit Income Tax Return"
+      example: "Submit income tax return"
       selector:
         text:
     status:
@@ -29,7 +29,7 @@ update_item:
       selector:
         text:
     summary:
-      example: "Submit Income Tax Return"
+      example: "Submit income tax return"
       selector:
         text:
     status:
diff --git a/homeassistant/components/todo/strings.json b/homeassistant/components/todo/strings.json
index 4a5a33e94e5..623c46375f0 100644
--- a/homeassistant/components/todo/strings.json
+++ b/homeassistant/components/todo/strings.json
@@ -1,5 +1,5 @@
 {
-  "title": "To-do List",
+  "title": "To-do list",
   "entity_component": {
     "_": {
       "name": "[%key:component::todo::title%]"
@@ -7,48 +7,48 @@
   },
   "services": {
     "create_item": {
-      "name": "Create To-do List Item",
-      "description": "Add a new To-do List Item.",
+      "name": "Create to-do list item",
+      "description": "Add a new to-do list item.",
       "fields": {
         "summary": {
           "name": "Summary",
-          "description": "The short summary that represents the To-do item."
+          "description": "The short summary that represents the to-do item."
         },
         "status": {
           "name": "Status",
-          "description": "A status or confirmation of the To-do item."
+          "description": "A status or confirmation of the to-do item."
         }
       }
     },
     "update_item": {
-      "name": "Update To-do List Item",
-      "description": "Update an existing To-do List Item based on either its Unique Id or Summary.",
+      "name": "Update to-do list item",
+      "description": "Update an existing to-do list item based on either its unique ID or summary.",
       "fields": {
         "uid": {
-          "name": "To-do Item Unique Id",
-          "description": "Unique Identifier for the To-do List Item."
+          "name": "To-do item unique ID",
+          "description": "Unique identifier for the to-do list item."
         },
         "summary": {
           "name": "Summary",
-          "description": "The short summary that represents the To-do item."
+          "description": "The short summary that represents the to-do item."
         },
         "status": {
           "name": "Status",
-          "description": "A status or confirmation of the To-do item."
+          "description": "A status or confirmation of the to-do item."
         }
       }
     },
     "delete_item": {
-      "name": "Delete a To-do List Item",
-      "description": "Delete an existing To-do List Item either by its Unique Id or Summary.",
+      "name": "Delete a to-do list item",
+      "description": "Delete an existing to-do list item either by its unique ID or summary.",
       "fields": {
         "uid": {
-          "name": "To-do Item Unique Ids",
-          "description": "Unique Identifiers for the To-do List Items."
+          "name": "To-do item unique IDs",
+          "description": "Unique identifiers for the to-do list items."
         },
         "summary": {
           "name": "Summary",
-          "description": "The short summary that represents the To-do item."
+          "description": "The short summary that represents the to-do item."
         }
       }
     }
@@ -56,7 +56,7 @@
   "selector": {
     "status": {
       "options": {
-        "needs_action": "Needs Action",
+        "needs_action": "Not completed",
         "completed": "Completed"
       }
     }