diff --git a/homeassistant/components/tractive/__init__.py b/homeassistant/components/tractive/__init__.py
index 468f11979e8..fd5abe24c06 100644
--- a/homeassistant/components/tractive/__init__.py
+++ b/homeassistant/components/tractive/__init__.py
@@ -149,11 +149,9 @@ async def _generate_trackables(
     )
 
     if not tracker_details.get("_id"):
-        _LOGGER.info(
-            "Tractive API returns incomplete data for tracker %s",
-            trackable["device_id"],
+        raise ConfigEntryNotReady(
+            f"Tractive API returns incomplete data for tracker {trackable['device_id']}",
         )
-        raise ConfigEntryNotReady
 
     return Trackables(tracker, trackable, tracker_details, hw_info, pos_report)