diff --git a/homeassistant/components/hue/light.py b/homeassistant/components/hue/light.py
index ea89d91113b..cc3144b99ca 100644
--- a/homeassistant/components/hue/light.py
+++ b/homeassistant/components/hue/light.py
@@ -282,6 +282,7 @@ class HueLight(CoordinatorEntity, LightEntity):
             self.is_osram = False
             self.is_philips = False
             self.is_innr = False
+            self.is_ewelink = False
             self.is_livarno = False
             self.gamut_typ = GAMUT_TYPE_UNAVAILABLE
             self.gamut = None
@@ -289,6 +290,7 @@ class HueLight(CoordinatorEntity, LightEntity):
             self.is_osram = light.manufacturername == "OSRAM"
             self.is_philips = light.manufacturername == "Philips"
             self.is_innr = light.manufacturername == "innr"
+            self.is_ewelink = light.manufacturername == "eWeLink"
             self.is_livarno = light.manufacturername.startswith("_TZ3000_")
             self.gamut_typ = self.light.colorgamuttype
             self.gamut = self.light.colorgamut
@@ -497,7 +499,7 @@ class HueLight(CoordinatorEntity, LightEntity):
         elif flash == FLASH_SHORT:
             command["alert"] = "select"
             del command["on"]
-        elif not self.is_innr and not self.is_livarno:
+        elif not self.is_innr and not self.is_ewelink and not self.is_livarno:
             command["alert"] = "none"
 
         if ATTR_EFFECT in kwargs: