diff --git a/homeassistant/components/otbr/config_flow.py b/homeassistant/components/otbr/config_flow.py
index f4e129c68ea..56daba335b6 100644
--- a/homeassistant/components/otbr/config_flow.py
+++ b/homeassistant/components/otbr/config_flow.py
@@ -1,8 +1,11 @@
 """Config flow for the Open Thread Border Router integration."""
 from __future__ import annotations
 
+import voluptuous as vol
+
 from homeassistant.components.hassio import HassioServiceInfo
 from homeassistant.config_entries import ConfigFlow
+from homeassistant.const import CONF_URL
 from homeassistant.data_entry_flow import FlowResult
 
 from .const import DOMAIN
@@ -13,6 +16,22 @@ class OTBRConfigFlow(ConfigFlow, domain=DOMAIN):
 
     VERSION = 1
 
+    async def async_step_user(
+        self, user_input: dict[str, str] | None = None
+    ) -> FlowResult:
+        """Set up by user."""
+        if self._async_current_entries():
+            return self.async_abort(reason="single_instance_allowed")
+
+        if user_input is not None:
+            return self.async_create_entry(
+                title="Thread",
+                data={"url": user_input[CONF_URL]},
+            )
+
+        data_schema = vol.Schema({CONF_URL: str})
+        return self.async_show_form(step_id="user", data_schema=data_schema)
+
     async def async_step_hassio(self, discovery_info: HassioServiceInfo) -> FlowResult:
         """Handle hassio discovery."""
         if self._async_current_entries():
diff --git a/homeassistant/components/otbr/strings.json b/homeassistant/components/otbr/strings.json
new file mode 100644
index 00000000000..76823df4f89
--- /dev/null
+++ b/homeassistant/components/otbr/strings.json
@@ -0,0 +1,15 @@
+{
+  "config": {
+    "step": {
+      "user": {
+        "data": {
+          "url": "[%key:common::config_flow::data::url%]"
+        },
+        "description": "Provide URL for the Open Thread Border Router's REST API"
+      }
+    },
+    "abort": {
+      "already_configured": "[%key:common::config_flow::abort::already_configured_service%]"
+    }
+  }
+}
diff --git a/tests/components/otbr/test_config_flow.py b/tests/components/otbr/test_config_flow.py
index a4508585716..2580ab2e24a 100644
--- a/tests/components/otbr/test_config_flow.py
+++ b/tests/components/otbr/test_config_flow.py
@@ -14,6 +14,40 @@ HASSIO_DATA = hassio.HassioServiceInfo(
 )
 
 
+async def test_user_flow(hass: HomeAssistant) -> None:
+    """Test the user flow."""
+    result = await hass.config_entries.flow.async_init(
+        otbr.DOMAIN, context={"source": "user"}
+    )
+
+    expected_data = {"url": "http://custom_url:1234"}
+
+    assert result["type"] == FlowResultType.FORM
+    assert result["errors"] is None
+
+    with patch(
+        "homeassistant.components.otbr.async_setup_entry",
+        return_value=True,
+    ) as mock_setup_entry:
+        result = await hass.config_entries.flow.async_configure(
+            result["flow_id"],
+            {
+                "url": "http://custom_url:1234",
+            },
+        )
+    assert result["type"] == FlowResultType.CREATE_ENTRY
+    assert result["title"] == "Thread"
+    assert result["data"] == expected_data
+    assert result["options"] == {}
+    assert len(mock_setup_entry.mock_calls) == 1
+
+    config_entry = hass.config_entries.async_entries(otbr.DOMAIN)[0]
+    assert config_entry.data == expected_data
+    assert config_entry.options == {}
+    assert config_entry.title == "Thread"
+    assert config_entry.unique_id is None
+
+
 async def test_hassio_discovery_flow(hass: HomeAssistant) -> None:
     """Test the hassio discovery flow."""
     with patch(