diff --git a/homeassistant/components/modbus/modbus.py b/homeassistant/components/modbus/modbus.py
index bd7eed8235c..a5c0867dedb 100644
--- a/homeassistant/components/modbus/modbus.py
+++ b/homeassistant/components/modbus/modbus.py
@@ -245,7 +245,7 @@ async def async_modbus_setup(
             translation_key="deprecated_restart",
         )
         _LOGGER.warning(
-            "`modbus.restart`: is deprecated and will be removed in version 2024.11"
+            "`modbus.restart` is deprecated and will be removed in version 2024.11"
         )
         async_dispatcher_send(hass, SIGNAL_START_ENTITY)
         hub = hub_collect[service.data[ATTR_HUB]]