diff --git a/homeassistant/components/habitica/config_flow.py b/homeassistant/components/habitica/config_flow.py
index 88f3d1b803c..d168a5f57b4 100644
--- a/homeassistant/components/habitica/config_flow.py
+++ b/homeassistant/components/habitica/config_flow.py
@@ -25,7 +25,15 @@ from homeassistant.helpers.selector import (
     TextSelectorType,
 )
 
-from .const import CONF_API_USER, DEFAULT_URL, DOMAIN
+from .const import (
+    CONF_API_USER,
+    DEFAULT_URL,
+    DOMAIN,
+    FORGOT_PASSWORD_URL,
+    HABITICANS_URL,
+    SIGN_UP_URL,
+    SITE_DATA_URL,
+)
 
 STEP_ADVANCED_DATA_SCHEMA = vol.Schema(
     {
@@ -69,6 +77,10 @@ class HabiticaConfigFlow(ConfigFlow, domain=DOMAIN):
         return self.async_show_menu(
             step_id="user",
             menu_options=["login", "advanced"],
+            description_placeholders={
+                "signup": SIGN_UP_URL,
+                "habiticans": HABITICANS_URL,
+            },
         )
 
     async def async_step_login(
@@ -125,6 +137,7 @@ class HabiticaConfigFlow(ConfigFlow, domain=DOMAIN):
                 data_schema=STEP_LOGIN_DATA_SCHEMA, suggested_values=user_input
             ),
             errors=errors,
+            description_placeholders={"forgot_password": FORGOT_PASSWORD_URL},
         )
 
     async def async_step_advanced(
@@ -175,4 +188,8 @@ class HabiticaConfigFlow(ConfigFlow, domain=DOMAIN):
                 data_schema=STEP_ADVANCED_DATA_SCHEMA, suggested_values=user_input
             ),
             errors=errors,
+            description_placeholders={
+                "site_data": SITE_DATA_URL,
+                "default_url": DEFAULT_URL,
+            },
         )
diff --git a/homeassistant/components/habitica/const.py b/homeassistant/components/habitica/const.py
index 1fcc4b36053..dce417b60a5 100644
--- a/homeassistant/components/habitica/const.py
+++ b/homeassistant/components/habitica/const.py
@@ -6,6 +6,11 @@ CONF_API_USER = "api_user"
 
 DEFAULT_URL = "https://habitica.com"
 ASSETS_URL = "https://habitica-assets.s3.amazonaws.com/mobileApp/images/"
+SITE_DATA_URL = "https://habitica.com/user/settings/siteData"
+FORGOT_PASSWORD_URL = "https://habitica.com/forgot-password"
+SIGN_UP_URL = "https://habitica.com/register"
+HABITICANS_URL = "https://habitica.com/static/img/home-main@3x.ffc32b12.png"
+
 DOMAIN = "habitica"
 
 # service constants
diff --git a/homeassistant/components/habitica/strings.json b/homeassistant/components/habitica/strings.json
index 08809ee05a6..81691327aec 100644
--- a/homeassistant/components/habitica/strings.json
+++ b/homeassistant/components/habitica/strings.json
@@ -15,26 +15,39 @@
     },
     "step": {
       "user": {
+        "title": "Habitica - Gamify your life",
         "menu_options": {
           "login": "Login to Habitica",
           "advanced": "Login to other instances"
         },
-        "description": "Connect your Habitica profile to allow monitoring of your user's profile and tasks."
+        "description": "![Habiticans]({habiticans}) Connect your Habitica account to keep track of your adventurer's stats, progress, and manage your to-dos and daily tasks.\n\n[Don't have a Habitica account? Sign up here.]({signup})"
       },
       "login": {
+        "title": "[%key:component::habitica::config::step::user::menu_options::login%]",
         "data": {
           "username": "Email or username (case-sensitive)",
           "password": "[%key:common::config_flow::data::password%]"
-        }
+        },
+        "data_description": {
+          "username": "Email or username (case-sensitive) to connect Home Assistant to your Habitica account",
+          "password": "Password for the account to connect Home Assistant to Habitica"
+        },
+        "description": "Enter your login details to start using Habitica with Home Assistant\n\n[Forgot your password?]({forgot_password})"
       },
       "advanced": {
+        "title": "[%key:component::habitica::config::step::user::menu_options::advanced%]",
         "data": {
           "url": "[%key:common::config_flow::data::url%]",
           "api_user": "User ID",
           "api_key": "API Token",
           "verify_ssl": "[%key:common::config_flow::data::verify_ssl%]"
         },
-        "description": "You can retrieve your `User ID` and `API Token` from **Settings -> Site Data** on Habitica or the instance you want to connect to"
+        "data_description": {
+          "url": "URL of the Habitica installation to connect to. Defaults to `{default_url}`",
+          "api_user": "User ID of your Habitica account",
+          "api_key": "API Token of the Habitica account"
+        },
+        "description": "You can retrieve your `User ID` and `API Token` from [**Settings -> Site Data**]({site_data}) on Habitica or the instance you want to connect to"
       }
     }
   },