diff --git a/homeassistant/components/esphome/strings.json b/homeassistant/components/esphome/strings.json
index 1c6b2e1c87d..b7ffb5744d7 100644
--- a/homeassistant/components/esphome/strings.json
+++ b/homeassistant/components/esphome/strings.json
@@ -80,7 +80,11 @@
       "init": {
         "data": {
           "allow_service_calls": "Allow the device to perform Home Assistant actions.",
-          "subscribe_logs": "Subscribe to logs from the device. When enabled, the device will send logs to Home Assistant and you can view them in the logs panel."
+          "subscribe_logs": "Subscribe to logs from the device."
+        },
+        "data_description": {
+          "allow_service_calls": "When enabled, ESPHome devices can perform Home Assistant actions, such as calling services or sending events. Only enable this if you trust the device.",
+          "subscribe_logs": "When enabled, the device will send logs to Home Assistant and you can view them in the logs panel."
         }
       }
     }