diff --git a/homeassistant/components/hue/config_flow.py b/homeassistant/components/hue/config_flow.py
index ebd71ba7c1c..375042c8835 100644
--- a/homeassistant/components/hue/config_flow.py
+++ b/homeassistant/components/hue/config_flow.py
@@ -16,6 +16,7 @@ from .const import DOMAIN, LOGGER
 from .errors import AuthenticationRequired, CannotConnect
 
 HUE_MANUFACTURERURL = "http://www.philips.com"
+HUE_IGNORED_BRIDGE_NAMES = ["HASS Bridge", "Espalexa"]
 
 
 @callback
@@ -133,14 +134,16 @@ class HueFlowHandler(config_entries.ConfigFlow, domain=DOMAIN):
         This flow is triggered by the SSDP component. It will check if the
         host is already configured and delegate to the import step if not.
         """
-        from homeassistant.components.ssdp import ATTR_MANUFACTURERURL
+        from homeassistant.components.ssdp import ATTR_MANUFACTURERURL, ATTR_NAME
 
         if discovery_info[ATTR_MANUFACTURERURL] != HUE_MANUFACTURERURL:
             return self.async_abort(reason="not_hue_bridge")
 
-        # Filter out emulated Hue
-        if "HASS Bridge" in discovery_info.get("name", ""):
-            return self.async_abort(reason="already_configured")
+        if any(
+            name in discovery_info.get(ATTR_NAME, "")
+            for name in HUE_IGNORED_BRIDGE_NAMES
+        ):
+            return self.async_abort(reason="not_hue_bridge")
 
         host = self.context["host"] = discovery_info.get("host")
 
diff --git a/tests/components/hue/test_config_flow.py b/tests/components/hue/test_config_flow.py
index 54082464a7c..a6d221ef323 100644
--- a/tests/components/hue/test_config_flow.py
+++ b/tests/components/hue/test_config_flow.py
@@ -230,6 +230,26 @@ async def test_bridge_ssdp_emulated_hue(hass):
     )
 
     assert result["type"] == "abort"
+    assert result["reason"] == "not_hue_bridge"
+
+
+async def test_bridge_ssdp_espalexa(hass):
+    """Test if discovery info is from an Espalexa based device."""
+    flow = config_flow.HueFlowHandler()
+    flow.hass = hass
+    flow.context = {}
+
+    result = await flow.async_step_ssdp(
+        {
+            "name": "Espalexa (0.0.0.0)",
+            "host": "0.0.0.0",
+            "serial": "1234",
+            "manufacturerURL": config_flow.HUE_MANUFACTURERURL,
+        }
+    )
+
+    assert result["type"] == "abort"
+    assert result["reason"] == "not_hue_bridge"
 
 
 async def test_bridge_ssdp_already_configured(hass):