diff --git a/homeassistant/components/google_maps/device_tracker.py b/homeassistant/components/google_maps/device_tracker.py
index 2ee12f0154c..be776df1751 100644
--- a/homeassistant/components/google_maps/device_tracker.py
+++ b/homeassistant/components/google_maps/device_tracker.py
@@ -112,12 +112,22 @@ class GoogleMapsScanner:
 
             last_seen = dt_util.as_utc(person.datetime)
             if last_seen < self._prev_seen.get(dev_id, last_seen):
-                _LOGGER.warning(
+                _LOGGER.debug(
                     "Ignoring %s update because timestamp is older than last timestamp",
                     person.nickname,
                 )
                 _LOGGER.debug("%s < %s", last_seen, self._prev_seen[dev_id])
                 continue
+            if last_seen == self._prev_seen.get(dev_id, last_seen) and hasattr(
+                self, "success_init"
+            ):
+                _LOGGER.debug(
+                    "Ignoring %s update because timestamp "
+                    "is the same as the last timestamp %s",
+                    person.nickname,
+                    last_seen,
+                )
+                continue
             self._prev_seen[dev_id] = last_seen
 
             attrs = {