diff --git a/.coveragerc b/.coveragerc
index 81f2d17c671..6be3ac8cef6 100644
--- a/.coveragerc
+++ b/.coveragerc
@@ -335,6 +335,7 @@ omit =
     homeassistant/components/fritz/const.py
     homeassistant/components/fritz/device_tracker.py
     homeassistant/components/fritz/sensor.py
+    homeassistant/components/fritz/services.py
     homeassistant/components/fritzbox_callmonitor/__init__.py
     homeassistant/components/fritzbox_callmonitor/const.py
     homeassistant/components/fritzbox_callmonitor/base.py
diff --git a/homeassistant/components/fritz/__init__.py b/homeassistant/components/fritz/__init__.py
index 5cbaa23c1b5..bc762dadcb7 100644
--- a/homeassistant/components/fritz/__init__.py
+++ b/homeassistant/components/fritz/__init__.py
@@ -16,6 +16,7 @@ from homeassistant.exceptions import ConfigEntryAuthFailed, ConfigEntryNotReady
 
 from .common import FritzBoxTools, FritzData
 from .const import DATA_FRITZ, DOMAIN, PLATFORMS
+from .services import async_setup_services, async_unload_services
 
 _LOGGER = logging.getLogger(__name__)
 
@@ -55,6 +56,8 @@ async def async_setup_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     # Load the other platforms like switch
     hass.config_entries.async_setup_platforms(entry, PLATFORMS)
 
+    await async_setup_services(hass)
+
     return True
 
 
@@ -73,4 +76,6 @@ async def async_unload_entry(hass: HomeAssistant, entry: ConfigEntry) -> bool:
     if unload_ok:
         hass.data[DOMAIN].pop(entry.entry_id)
 
+    await async_unload_services(hass)
+
     return unload_ok
diff --git a/homeassistant/components/fritz/common.py b/homeassistant/components/fritz/common.py
index 3a6bf132fb6..2708293b327 100644
--- a/homeassistant/components/fritz/common.py
+++ b/homeassistant/components/fritz/common.py
@@ -8,10 +8,16 @@ from typing import Any
 
 # pylint: disable=import-error
 from fritzconnection import FritzConnection
+from fritzconnection.core.exceptions import (
+    FritzActionError,
+    FritzConnectionException,
+    FritzServiceError,
+)
 from fritzconnection.lib.fritzhosts import FritzHosts
 from fritzconnection.lib.fritzstatus import FritzStatus
 
 from homeassistant.core import callback
+from homeassistant.exceptions import HomeAssistantError
 from homeassistant.helpers.device_registry import CONNECTION_NETWORK_MAC
 from homeassistant.helpers.dispatcher import async_dispatcher_send
 from homeassistant.helpers.event import async_track_time_interval
@@ -22,6 +28,8 @@ from .const import (
     DEFAULT_PORT,
     DEFAULT_USERNAME,
     DOMAIN,
+    SERVICE_REBOOT,
+    SERVICE_RECONNECT,
     TRACKER_SCAN_INTERVAL,
 )
 
@@ -157,6 +165,25 @@ class FritzBoxTools:
         if new_device:
             async_dispatcher_send(self.hass, self.signal_device_new)
 
+    async def service_fritzbox(self, service: str) -> None:
+        """Define FRITZ!Box services."""
+        _LOGGER.debug("FRITZ!Box router: %s", service)
+        try:
+            if service == SERVICE_REBOOT:
+                await self.hass.async_add_executor_job(
+                    self.connection.call_action, "DeviceConfig1", "Reboot"
+                )
+            elif service == SERVICE_RECONNECT:
+                await self.hass.async_add_executor_job(
+                    self.connection.call_action,
+                    "WANIPConn1",
+                    "ForceTermination",
+                )
+        except (FritzServiceError, FritzActionError) as ex:
+            raise HomeAssistantError("Service or parameter unknown") from ex
+        except FritzConnectionException as ex:
+            raise HomeAssistantError("Service not supported") from ex
+
 
 class FritzData:
     """Storage class for platform global data."""
diff --git a/homeassistant/components/fritz/const.py b/homeassistant/components/fritz/const.py
index 0bc33786a0f..dafe9f4d126 100644
--- a/homeassistant/components/fritz/const.py
+++ b/homeassistant/components/fritz/const.py
@@ -11,11 +11,14 @@ DEFAULT_HOST = "192.168.178.1"
 DEFAULT_PORT = 49000
 DEFAULT_USERNAME = ""
 
-
 ERROR_AUTH_INVALID = "invalid_auth"
 ERROR_CONNECTION_ERROR = "connection_error"
 ERROR_UNKNOWN = "unknown_error"
 
+FRITZ_SERVICES = "fritz_services"
+SERVICE_REBOOT = "reboot"
+SERVICE_RECONNECT = "reconnect"
+
 TRACKER_SCAN_INTERVAL = 30
 
 UPTIME_DEVIATION = 5
diff --git a/homeassistant/components/fritz/services.py b/homeassistant/components/fritz/services.py
new file mode 100644
index 00000000000..197a138c36e
--- /dev/null
+++ b/homeassistant/components/fritz/services.py
@@ -0,0 +1,62 @@
+"""Services for Fritz integration."""
+import logging
+
+from homeassistant.core import HomeAssistant, ServiceCall
+from homeassistant.exceptions import HomeAssistantError
+from homeassistant.helpers.service import async_extract_config_entry_ids
+
+from .const import DOMAIN, FRITZ_SERVICES, SERVICE_REBOOT, SERVICE_RECONNECT
+
+_LOGGER = logging.getLogger(__name__)
+
+
+async def async_setup_services(hass: HomeAssistant):
+    """Set up services for Fritz integration."""
+    if hass.data.get(FRITZ_SERVICES, False):
+        return
+
+    hass.data[FRITZ_SERVICES] = True
+
+    async def async_call_fritz_service(service_call):
+        """Call correct Fritz service."""
+
+        if not (
+            fritzbox_entry_ids := await _async_get_configured_fritz_tools(
+                hass, service_call
+            )
+        ):
+            raise HomeAssistantError(
+                f"Failed to call service '{service_call.service}'. Config entry for target not found"
+            )
+
+        for entry in fritzbox_entry_ids:
+            _LOGGER.debug("Executing service %s", service_call.service)
+            fritz_tools = hass.data[DOMAIN].get(entry)
+            await fritz_tools.service_fritzbox(service_call.service)
+
+    for service in [SERVICE_REBOOT, SERVICE_RECONNECT]:
+        hass.services.async_register(DOMAIN, service, async_call_fritz_service)
+
+
+async def _async_get_configured_fritz_tools(
+    hass: HomeAssistant, service_call: ServiceCall
+):
+    """Get FritzBoxTools class from config entry."""
+
+    return [
+        entry_id
+        for entry_id in await async_extract_config_entry_ids(hass, service_call)
+        if hass.config_entries.async_get_entry(entry_id).domain == DOMAIN
+    ]
+
+
+async def async_unload_services(hass: HomeAssistant):
+    """Unload services for Fritz integration."""
+
+    if not hass.data.get(FRITZ_SERVICES):
+        return
+
+    hass.data[FRITZ_SERVICES] = False
+
+    hass.services.async_remove(DOMAIN, SERVICE_REBOOT)
+    hass.services.async_remove(DOMAIN, SERVICE_RECONNECT)
diff --git a/homeassistant/components/fritz/services.yaml b/homeassistant/components/fritz/services.yaml
new file mode 100644
index 00000000000..87b0e6fca71
--- /dev/null
+++ b/homeassistant/components/fritz/services.yaml
@@ -0,0 +1,13 @@
+reconnect:
+  description: Reconnects your FRITZ!Box internet connection
+  target:
+    entity:
+      integration: fritz
+      domain: binary_sensor
+
+reboot:
+  description: Reboots your FRITZ!Box
+  target:
+    entity:
+      integration: fritz
+      domain: binary_sensor