diff --git a/homeassistant/components/airthings_ble/__init__.py b/homeassistant/components/airthings_ble/__init__.py
index a1053f6856e..79384eed4ef 100644
--- a/homeassistant/components/airthings_ble/__init__.py
+++ b/homeassistant/components/airthings_ble/__init__.py
@@ -16,7 +16,7 @@ from homeassistant.exceptions import ConfigEntryNotReady
 from homeassistant.helpers.update_coordinator import DataUpdateCoordinator, UpdateFailed
 from homeassistant.util.unit_system import METRIC_SYSTEM
 
-from .const import DEFAULT_SCAN_INTERVAL, DOMAIN
+from .const import DEFAULT_SCAN_INTERVAL, DOMAIN, MAX_RETRIES_AFTER_STARTUP
 
 PLATFORMS: list[Platform] = [Platform.SENSOR]
 
@@ -66,6 +66,12 @@ async def async_setup_entry(
 
     await coordinator.async_config_entry_first_refresh()
 
+    # Once its setup and we know we are not going to delay
+    # the startup of Home Assistant, we can set the max attempts
+    # to a higher value. If the first connection attempt fails,
+    # Home Assistant's built-in retry logic will take over.
+    airthings.set_max_attempts(MAX_RETRIES_AFTER_STARTUP)
+
     entry.runtime_data = coordinator
 
     await hass.config_entries.async_forward_entry_setups(entry, PLATFORMS)
diff --git a/homeassistant/components/airthings_ble/const.py b/homeassistant/components/airthings_ble/const.py
index 96372919e70..fdfebea8bff 100644
--- a/homeassistant/components/airthings_ble/const.py
+++ b/homeassistant/components/airthings_ble/const.py
@@ -7,3 +7,5 @@ VOLUME_BECQUEREL = "Bq/m³"
 VOLUME_PICOCURIE = "pCi/L"
 
 DEFAULT_SCAN_INTERVAL = 300
+
+MAX_RETRIES_AFTER_STARTUP = 5
diff --git a/homeassistant/components/airthings_ble/manifest.json b/homeassistant/components/airthings_ble/manifest.json
index d93e3a0b8cb..b86bc314819 100644
--- a/homeassistant/components/airthings_ble/manifest.json
+++ b/homeassistant/components/airthings_ble/manifest.json
@@ -24,5 +24,5 @@
   "dependencies": ["bluetooth_adapters"],
   "documentation": "https://www.home-assistant.io/integrations/airthings_ble",
   "iot_class": "local_polling",
-  "requirements": ["airthings-ble==0.8.0"]
+  "requirements": ["airthings-ble==0.9.0"]
 }
diff --git a/requirements_all.txt b/requirements_all.txt
index ea80e424896..9df14bf9eea 100644
--- a/requirements_all.txt
+++ b/requirements_all.txt
@@ -413,7 +413,7 @@ aioymaps==1.2.2
 airly==1.1.0
 
 # homeassistant.components.airthings_ble
-airthings-ble==0.8.0
+airthings-ble==0.9.0
 
 # homeassistant.components.airthings
 airthings-cloud==0.2.0
diff --git a/requirements_test_all.txt b/requirements_test_all.txt
index 245387d3723..257c2d4033d 100644
--- a/requirements_test_all.txt
+++ b/requirements_test_all.txt
@@ -386,7 +386,7 @@ aioymaps==1.2.2
 airly==1.1.0
 
 # homeassistant.components.airthings_ble
-airthings-ble==0.8.0
+airthings-ble==0.9.0
 
 # homeassistant.components.airthings
 airthings-cloud==0.2.0