diff --git a/homeassistant/components/bmw_connected_drive/__init__.py b/homeassistant/components/bmw_connected_drive/__init__.py
index 038a8696818..599892d6a03 100644
--- a/homeassistant/components/bmw_connected_drive/__init__.py
+++ b/homeassistant/components/bmw_connected_drive/__init__.py
@@ -11,6 +11,7 @@ from homeassistant.components.notify import DOMAIN as NOTIFY_DOMAIN
 from homeassistant.config_entries import SOURCE_IMPORT, ConfigEntry
 from homeassistant.const import (
     ATTR_ATTRIBUTION,
+    CONF_DEVICE_ID,
     CONF_NAME,
     CONF_PASSWORD,
     CONF_REGION,
@@ -18,7 +19,7 @@ from homeassistant.const import (
 )
 from homeassistant.core import HomeAssistant, callback
 from homeassistant.exceptions import ConfigEntryNotReady
-from homeassistant.helpers import discovery
+from homeassistant.helpers import device_registry, discovery
 import homeassistant.helpers.config_validation as cv
 from homeassistant.helpers.entity import DeviceInfo, Entity
 from homeassistant.helpers.event import track_utc_time_change
@@ -51,7 +52,12 @@ ACCOUNT_SCHEMA = vol.Schema(
 
 CONFIG_SCHEMA = vol.Schema({DOMAIN: {cv.string: ACCOUNT_SCHEMA}}, extra=vol.ALLOW_EXTRA)
 
-SERVICE_SCHEMA = vol.Schema({vol.Required(ATTR_VIN): cv.string})
+SERVICE_SCHEMA = vol.Schema(
+    vol.Any(
+        {vol.Required(ATTR_VIN): cv.string},
+        {vol.Required(CONF_DEVICE_ID): cv.string},
+    )
+)
 
 DEFAULT_OPTIONS = {
     CONF_READ_ONLY: False,
@@ -207,8 +213,15 @@ def setup_account(entry: ConfigEntry, hass, name: str) -> BMWConnectedDriveAccou
 
     def execute_service(call):
         """Execute a service for a vehicle."""
-        vin = call.data[ATTR_VIN]
+        vin = call.data.get(ATTR_VIN)
+        device_id = call.data.get(CONF_DEVICE_ID)
+
         vehicle = None
+
+        if not vin and device_id:
+            device = device_registry.async_get(hass).async_get(device_id)
+            vin = next(iter(device.identifiers))[1]
+
         # Double check for read_only accounts as another account could create the services
         for entry_data in [
             e
diff --git a/homeassistant/components/bmw_connected_drive/services.yaml b/homeassistant/components/bmw_connected_drive/services.yaml
index 563e14e5577..964fb8ab39b 100644
--- a/homeassistant/components/bmw_connected_drive/services.yaml
+++ b/homeassistant/components/bmw_connected_drive/services.yaml
@@ -6,14 +6,20 @@
 light_flash:
   name: Flash lights
   description: >
-    Flash the lights of the vehicle. The vehicle is identified via the vin
-    (see below).
+    Flash the lights of the vehicle. The vehicle is identified either via its
+    device entry or the VIN. If a VIN is specified, the device entry will be ignored.
   fields:
+    device_id:
+      name: Car
+      description: The BMW Connected Drive device
+      selector:
+        device:
+          integration: bmw_connected_drive
     vin:
       name: VIN
-      description: >
-        The vehicle identification number (VIN) of the vehicle, 17 characters
-      required: true
+      description: The vehicle identification number (VIN) of the vehicle, 17 characters
+      advanced: true
+      required: false
       example: WBANXXXXXX1234567
       selector:
         text:
@@ -21,14 +27,20 @@ light_flash:
 sound_horn:
   name: Sound horn
   description: >
-    Sound the horn of the vehicle. The vehicle is identified via the vin
-    (see below).
+    Sound the horn of the vehicle. The vehicle is identified either via its
+    device entry or the VIN. If a VIN is specified, the device entry will be ignored.
   fields:
+    device_id:
+      name: Car
+      description: The BMW Connected Drive device
+      selector:
+        device:
+          integration: bmw_connected_drive
     vin:
       name: VIN
-      description: >
-        The vehicle identification number (VIN) of the vehicle, 17 characters
-      required: true
+      description: The vehicle identification number (VIN) of the vehicle, 17 characters
+      advanced: true
+      required: false
       example: WBANXXXXXX1234567
       selector:
         text:
@@ -38,14 +50,20 @@ activate_air_conditioning:
   description: >
     Start the air conditioning of the vehicle. What exactly is started here
     depends on the type of vehicle. It might range from just ventilation over
-    auxiliary heating to real air conditioning. The vehicle is identified via
-    the vin (see below).
+    auxiliary heating to real air conditioning. The vehicle is identified either via its
+    device entry or the VIN. If a VIN is specified, the device entry will be ignored.
   fields:
+    device_id:
+      name: Car
+      description: The BMW Connected Drive device
+      selector:
+        device:
+          integration: bmw_connected_drive
     vin:
       name: VIN
-      description: >
-        The vehicle identification number (VIN) of the vehicle, 17 characters
-      required: true
+      description: The vehicle identification number (VIN) of the vehicle, 17 characters
+      advanced: true
+      required: false
       example: WBANXXXXXX1234567
       selector:
         text:
@@ -53,14 +71,20 @@ activate_air_conditioning:
 find_vehicle:
   name: Find vehicle
   description: >
-    Request vehicle to update the gps location. The vehicle is identified via the vin
-    (see below).
+    Request vehicle to update the GPS location. The vehicle is identified either via its
+    device entry or the VIN. If a VIN is specified, the device entry will be ignored.
   fields:
+    device_id:
+      name: Car
+      description: The BMW Connected Drive device
+      selector:
+        device:
+          integration: bmw_connected_drive
     vin:
       name: VIN
-      description: >
-        The vehicle identification number (VIN) of the vehicle, 17 characters
-      required: true
+      description: The vehicle identification number (VIN) of the vehicle, 17 characters
+      advanced: true
+      required: false
       example: WBANXXXXXX1234567
       selector:
         text: